A PROPOSAL FOR LEASE OF THE

FORESTRY DEPARMENT LAND IN

JANDA BAIK FOR THE CULTIVATION
OF COFFEE
Table of contents

01 PURPOSE 04 LAND LEASE

CONSIDERATIONS

02 BACKGROUND 05 CONCLUSION

03 PROJECT
PROPOSAL
01. PURPOSE
 1. PURPOSE
 Proposal by Alam Sari Group to lease the land in Janda Baik which belongs to the
Forestry Department, Pahang, for the purpose of cultivating coffee in integration
with agroforestry
02. BACKGROUND
 2. BACKGROUND
a) ALAM SARI SDN BHD
 Formed in the year 2014.
 Focuses on the cultivation of coffee and spices in the effort to becoming one of the
leading coffee players in Malaysia.
 Championing the implementation of community based coffee economy.
 Trade activities with Indonesia and Thailand on coffee and spices.
 Continuous research and development efforts on market analysis and prediction.
 A member of a consortium of diversified businesses ranging from Data Analytics,
Geographical Information Systems (GIS), Islamic Social Finance, Financial
Technology, Process Automation, Bio Fertilizer & Pesticide and Research on
Medical Cannabis / Hemp.
 2. BACKGROUND
b) COFFEE INDUSTRY IN MALAYSIA
 Two types of coffee that are commonly grown: ROBUSTA & LIBERICA
 Based on Khazanah Research Institute

i. In Malaysia the coffee production is only 3,369 metric tonnes (MT) in 2018 and
mostly cultivated in Sabah and Johor.

ii. Coffee planters face challenges such as competition with other cash crops and high
production cost which lead in decline of production for 16% per year. This occur
between 2010 to 2018.
03. PROJECT PROPOSAL
 3. PROJECT PROPOSAL
a) Project site

 The proposed site is 100 acres of land , part of the Conifer Forest Reserve in Janda baik, which
is under the administration of the Forestry Department.
 suitable for this project because of its location on Titiwangsa range of peninsular Malaysia.
 The area is a mountainous terrain where the altitudes ranges between 600m (2000ft) and
800m(2600ft) above sea level.
 The climate is classified as tropical and rainfall is significant in this area throughout the year.
 3. PROJECT PROPOSAL
 Details of the weather conditions in Janda Baik as based on Koppen-Geiger climate classification
system:
i. Daytime temperature = 27.8 C and falls between 25 C and 28 C
ii. Evenings can drop to 22 C
iii. Yearly rainfall is 2,938 mm(115.7 in)
iv. Precipitation is lowest in July, with an average of 132 mm(5.2 in)
v. The most precipitation fall in November with an average of 391 mm (15.4in)
vi. June is the hottest month of the year with an average temperature of 28.7 C
vii. December has the lowest average temperature of the year 27.1 C.
viii. The climatic factors as well as the soil type of the area is very suitable for agriculture in general
and for the cultivation of coffee.
 3. PROJECT PROPOSAL
b) Farming Practices
i. Coffee cultivation

 Temperature and rainfall conditions are two main determinants of coffee yield
 The optimum temperature range for Arabica and Robusta is somewhere between 18 C and 23 C.
 Higher Temperatures have a negative impact on both yield and quality
 Above 23 C, the development and ripening cherries are accelerated, often leading to loss of
quality.
 Continuous exposure to daily temperatures as high as 30 C could result not only reduced growth
but also abnormalities such as yellowing of leaves
 3. PROJECT PROPOSAL
ii. Agroforestry

 The model of the proposed project is based on agroforestry technique where coffee integrates
with the existing conifer trees.
 There will be no felling of the existing conifer trees
 Coffee with agroforestry will provide ;

 Lower temperature due to Shade from the trees reduce temperatures by 3 to 5°C

 Erosion control due to as coffee planting requires the existing top soil

 Increase of carbon sink where one hectare of coffee will store 5X the amount of one hectares
forest thus increase the generation of oxygen

 Additional tourist attraction of Janda Baik for coffee and forest education by creating a coffee
tourism plot. This also will promote a bird migration to Janda Baik.
3. PROJECT PROPOSAL
04. PROPOSED
TERMS AND
CONDITONS
 04. PROPOSED TERMS AND CONDITONS
 Purpose: for cultivation and processing of coffee and other suitable herbs and spices
 Tenure: 15 years + 10 years
 Lease rate: RM30 per hectare per year
 Restrictions:

 Felling of the existing conifer trees is strictly prohibited unless for safety reasons by mutual
consent of both parties

 Heavy machineries are prohibited to enter the proposed site

THANK YOU