SUMMER INTERNSHIP

A project report on “Execution of convenience delivery model” in ITC Limited.

Prepared by :Girija Sankar Panda( MBA 1st year 2nd semester)

Regd no-2106274065
About Comapany

 Established imperial tobacco company of India limited on Aug

24,1910. The company was renamed as the Indian tobacco
company limited in 1970 and further to ITC limited in 1974.

 ITC limited head quarters in Kolkata ,West Bengal has a

diversified business into five segments: Fast moving consumer
goods(FMCG), Hotels, Paperboards& packaging , Agribusiness
and information technology and Education &Stationary.

 As of current year ITC has a market capitalization of$47.10

Billion. This makes ITC the world’s 339th most valuable company
by market capitalization according to the data.
 
Mission and Vision of ITC company limited
 What is Convinience Delivery Model

Convenience delivery model is a term which is used in ITC limited. Meaning of this
term various types of product are going for delivery in one vehicle. It works for
delivery of convenience goods to the retail shops which are takes place by
convenience focus product Ds, Because the team leader and distributer salesman of
grocery section normally pay attention to the grocery outlets. It mostly happens by
the CFP DS as per the basic of requirements of this route. If the requirements of this
route is high then it continue more than twice in a week.

Why CDM

 It happens on the basis of the requirements of this route.

 It makes delivery of GR product like Biscuits, agarbatti and Bingo etc.
 To make a delivery channel profitability and productivity.
SWOT Analysis