BUSINESS PROJECT

AKSHAT
Why I selected this product
• Sanitizers are class of substances that are used to disinfect a given
surface utilizing their chemical composition which in most cases, is
basic in nature which essentially allows the substance to dissolve
envelope in case of viruses, cell membrane in case of bacteria as well
as some fungus and cell wall in case of some fungus, thus killing
pathogen. The Hand Sanitizers are class of sanitizers that are used to
disinfect hands as they are one of the most vulnerable parts of human
body which is susceptible to pick up pathogens. The hand sanitizers
use alcohol to develop the basic nature required to kill pathogens,
while components like Vitamin-E and Aloe Vera Gel are used to add
skin benefits to the sanitizer.
COMPETITORS
DETTOL
• ABOUT
• Dettol is a brand of cleaning supplies and disinfact and
antiseptic introduced in 1932 and the manufacturer owned by
the British company Reckit in Germany it is sold under the
name Sagrotan.
• Before 2002, some Dettol products were branded Dettox.
• Profit margin is close 10 to 15 percentage
PURELL
• Purell is an American brand of hand sanitizer invented in 1988, and
introduced to the consumer market in 1997, by GOJO Industries. Its
primary component is ethyl alcohol (70% v/v), and is used by wetting
one's hands thoroughly with the product, then briskly rubbing one's
hands together until dry. Gojo Industries employs 2,500 employees
around the world. Purell hand sanitizer is manufactured in Wooster
and Cuyahoga Falls, Ohio, and in France, according to the company.
• Profit margin is 35 percentage
LIFE BUOY
• Lifebuoy Hand Sanitizer is an effective, ethyl-alcohol based hand
sanitizer (95% v/v), which kills 99.99%of germs, including the deadly
H1N1 virus WITHOUT WATER. Added moisturisers and Vitamin E,
make it tough on germs, yet gentle on hands, keeping the skin healthy
and supple.
• Lifebuoy Hand Sanitizer - 75% Ethyl Alcohol.
• PROFIT MARGIN IS CLOSE 20 PERCENTAGE
HIMALAYA
• Himalaya Wellness Company formerly Himalaya Drug Company is an Indian
multinational pharmaceutical company based in Bengaluru, Karnataka, India. It
was originally established by Mohammad Manal in Dehradun in 1930. It
produces health care products under the name Himalaya Herbal Healthcare
whose products include ayurvedic ingredients. It is spread across locations in
India, United States, Middle East, Asia, Europe and Oceania, while its products
are sold in 106 countries across the world. The company has more than 290
researchers that utilise ayurvedic herbs and minerals. A hepatic drug, named liv
52, is its flagship product, first introduced in 1955.
• Profit margin is 45 percent
• Himalaya Global Holdings Ltd. is the parent of The Himalaya Drug Company
worldwide. It is also the global headquarters of all Himalaya subsidiaries.
My product (GERMKILL)
FEATURES OF GERM KILL
• KILLS 100 PERCENT OF GERMS IN HAND
• AFFORDABLE PRICE
• QUALITY PRODUCT
• FRAGRANCE FILLED HAND SANITZER
• THIS PRODUCT CAN ALSO BE USED AS A SKIN MOSTERIZER
• THE PRICE IS ONLY 120 RUPEES
PERMISSION AND LICSENCE
• Hand sanitizers are licensed under Drugs and Cosmetics Rules, 1945. The standards of such products shall be prescribed in the Second Schedule
of Drugs and Cosmetics Act and rules made thereunder.

• Further, on March 13, 2020, the central government had notified masks (2ply and 3ply surgical masks, N95 masks) and hand sanitizers under
Essential Commodities Act, 1955 to regulate their production, quality, distribution and logistics.

• In light of existing circumstances arising out of coronavirus outbreak, it is required that the regulatory activities should be intensified to keep
strict vigil in the matter so that the people can be protected from malpractices, said DCGI in a letter to state drug authorities on March 17, 2020.

• Accordingly, the DCGI has asked state drugs controllers to submit the list of manufacturers who are manufacturing hand sanitizers under their
jurisdiction along with product details and further exercise strict vigil and regulatory oversight on manufacturing and distribution of such
products.

• Similarly, state drugs controllers have also been directed to expedite the licensing process for manufacturers of hand sanitizers by taking
proactive measures to meet the present challenges of increased demand of such product in the country.

• The DCGI has further asked all zonal and sub zonal offices of CDSCO to coordinate with state and Union territory drugs control authorities in the
matter.
CHANNEL OF DISTRUBUTION
• RETAILERS
• A retailer is one of the most popular and effective distribution
channels. Retailers include supermarkets, department stores,
specialty stores and big-box retailers. Today marketers working with
retailers can put their products in physical stores, online stores or
both.