PESTLE Analysis

MBA 801: BUSINESS ENVIRONMENT

MAGARET CHIAMAKA OSUJI
 INTRODUCTION
What is PESTLE Analysis Uses of PESTLE Analysis
 This is a framework or tool used to analyze  It helps organizations spot opportunities and
and monitor the macro-environmental gives a warning of significant threats.
(external marketing environment) factors
that have an impact on an organization,  Aids in planning, marketing, organizational
company, or industry (Knapik, 2020). change initiatives, business and product
 P - POLITICAL development, project management, and
 E - ECONOMICAL research papers (Pestel Analysis: What it is &
 S - SOCIAL
what it is for 2022).
 T - TECHNOLOGICAL
 L - LEGAL
 E - ENVIRONMENTAL

HOW?
BRAINSTORM IDENTIFY IMPLEMENT
SOCIAL FACTOR

This factor is made up of all the elements associated with individual and group behavior
patterns that reflect attitudes, values, habits, civility (Nicolae, 2018).

 Demographics
 Ethnic & Religious Trends
 Employment patterns & Job market
 Level of Education & Income
 Employment patterns & Job market
 Consumer attitudes, opinions & buying patterns
 Lifestyle
REFERENCES
 Pestel Analysis: What it is & what it is for. QuestionPro. (2022, October 6).
Retrieved October 26, 2022, from
https://www.questionpro.com/blog/pestel-analysis/
 Sacred Heart University Library. (n.d.). Pestel Analysis: What is a Pestel
analysis. Research Guides. Retrieved October 26, 2022, from
https://library.sacredheart.edu/PESTEL#:~:text=A%20PESTEL%20analysis%20is
%20a%20framework%20or%20tool,Environmental%2C%20and%20Legal%20factors
%20in%20the%20external%20environment

 Nicolae, P. (2018). Use of the PESTEL Model in the Management of the

Tourism Branch of the Republic of Moldova. OVIDIUS UNIVERSITY ANNALS:
ECONOMIC SCIENCES SERIES, Vol. XVIII(1), 370–375. https://doi.org/2393-3127