Be Genuine

• Sasto Deal Pvt. Ltd. (Sasto Deal) is an e-commerce service in Nepal. It

has been referred to as "one of the most influential economic and
cultural forces in Nepal" and is one of the most valuable brands in the
nation.
• The company vision is to make Nepal proud by being the best local
example in customer experience.
• Sasto Deal's mission is to close this gap by assisting companies in
reaching out to interested clients looking for a spark!
• "Sasto Deal: Be Genuine." Theye present authentic companies from all
over the world, including genuine deals and genuine experiences;
everything you want as a customer, all in one spot," the corporate
tagline says.
Value Proposition:

• Defining the Sasto Deal business model is a difficult endeavor, as we

see this domestic commerce behemoth expand its reach year after year,
both geographically and in terms of the items and services it offers.
The Sasto Deal business strategy is built around three value
propositions: low prices, quick delivery, and a large product range.
These are the aspects that customers consider when purchasing or
ordering a commodity.
Revenue Model:

• A revenue model is a conceptual structure that expresses and explains

a company's revenue-generating strategy. It contains value
propositions, income generation methodologies, revenue sources, and
the target market for the product being supplied.
• The revenue model of Sasto Deal are firs-time subscription,
commission on sale, Advertising of brand, and from vendors.
• The annual revenue of Sasto Deal is around 1 billion. The boost in the
revenue was seen Corona period.
Market Opportunity:
• Sasto Deal as a leading player in the market, they have humongous of
opportunity like expanding of physical stores to reach out new
costumer….,
• Can do backward Integration by expanding its production of in-house
brands such as Sasto Deal basics to differentiate its offerings and
improve profit margins, can help local grocery shop to increase sell to
increase monopoly in the market….,
• As they collaborate with Flipkart, they should strengthen technology
methods and organizational rules to decrease counterfeit sales and
expand in overseas(Staff Writer, 2022).
Competitive Environment:

• In a emerging market, Sasto Deal have so many competitors in

various segments like, pricing methods, in marketing, changing
technology and rapidly changing demand and test of costumer.
• The newly competitors entered in the market like Mero Bazar,
Daraz.com, Thulo.com, Meroshopping.com and etc.…
Competitive Advantage:
• Competitive Advantage has immensely help Sasto Deal to emerge in the
market. As the main motive of SastoDeal is to make available of quality
and reasonable price product to the costumer, the factors have to attract the
costumer.
• Sasto Deal is becoming a go-to alternative for a rising number of
consumers due to no-hassle returns, a simple checkout process, and a large
database of reviews.
• As a result of three operational initiatives, Sasto Deal has been able to
retain a lasting competitive edge. Low-cost leadership, customer
distinction, and focus are examples of these methods (Sastodeal: Revenue,
Competitors, Alternatives, 2022).
Market Strategy:

• Sasto's marketing approach combines a variety of targeted internet

marketing channels, including the Associates program, sponsored
search, social and online advertising, television advertising, and other
activities.
Organization Structure:

• The hierarchical structure of Sasto Deal may be categorized as CEOs

and vice presidents who report directly to CEO Mr. Amun Thapa make
up the senior management team, which is responsible for many critical
parts of the business. He's also the founder of Sasto Book and
Chhahari Production, among other businesses.
• The open culture of the company always inspired their employees to
participate in decision making and value their opinion.
Sasto Deal Management Team:

CEO
Mr. Amun Thapa

Business Intelligence Manager Chief Financial Officer Seniors Human Resources Officer Head of Marketing Chief Operative Officer
Jatin Chauhan Sumitra K Subina Shrestha Niki Shrestha Brahmanand Thakur
• ………Overall it can be stated that Sasto Deal is in a good position in
the domestic market of Nepal but to be ranked in the Unicorn the
valuation of the company must reach 1 Billion Dollar without being
listed in Stock Market. Therefore the company have still many things
to do for the giant goal.
Reference:

Growjo.com. 2022. Sastodeal: Revenue, Competitors, Alternatives. [online] Available at:

<https://growjo.com/company/Sastodeal#competitors> [Accessed 30 May 2022].

2022. [online] Available at: <https://www.sastodeal.com/about-us> [Accessed 30 May 2022].

Writer, S., 2022. Flipkart ties up with Sastodeal in Nepal, opens up new market for Indian MSMEs. [online]
mint. Available at: <https://www.livemint.com/companies/news/flipkart-ties-up-with-sastodeal-in-nepal-
opens-up-new-market-for-indian-msmes-11597994618801.html> [Accessed 30 May 2022].
Any Questions ?

Thankyou!