Internet

Business Strategies
-Shreya Jaiswal [ENG20CA0042]

Advanced Web Programming Seminar

 Table of contents

● Internet Business
● Internet Marketing Strategies
● Successfull Online Business
● Profitable Internet Business Ideas
● Use of Internet For Business
● Conclusion
Internet Business

Internet Business means an Internet service or Web site that

(i) provides information or news services, including without
limitation the delivery of Content to consumers.

(ii) uses the Domain Names or any other Intellectual Property

associated therewith or relating thereto.

(iii) an information, navigation and content

aggregation service distributed all, through the Internet.

(iv) a service of direct marketing a broad range of third

party products and services through Internet e-mail to registered
members of such service.
Internet Marketing
Methods
Pay Per Click

Pay-per-click (PPC) is a popular online

advertising model. With PPC, marketers bid
for placement in a search engine’s sponsored
links for specific keywords and phrases. If
your bid is among the highest for any given
keyword, your ad will appear above organic
search results when users type that keyword
into the search bar.
Search Engine Optimization

Search engine optimization, or SEO, is an

umbrella term used to describe a number of
strategies that boost your rankings in search
results for keywords and phrases related to
your business.
Social Media Marketing

Maintaining a presence on social media

platforms can help your company connect with
current and potential customers, making it a
must-use online marketing strategy. You can
use social media to engage users, provide them
with helpful information about your business,
and develop relationships that encourage them
to purchase.
Banner Advertising

Banner advertising refers to the use of a

rectangular graphic display that stretches across
the top, bottom, or sides of a website or online
media property. The horizontal type of banner
advertisement is called a leaderboard, while the
vertical banners are called a skyscraper and are
positioned on a web page's sidebars.
Web Design

Many times, your website is the first point of

interaction between your business and potential
customers. This means that it needs to make a
great first impression. Great web design can
help your business reach more customers and
earn more revenue online. A sleek design and
navigation can improve user experience on your
site and make it easy for visitors to find the
information.
Content Marketing

Content marketing is one of the most effective

ways to generate new leads online.

It involves creating infographics, blog posts,

ebooks, guides, and other original content. You
can also use visual content like photos and
videos to give people an inside look at your
business.
Tips for successful Online Business
Organize your Web Assets

This extends much further

than just organizing your
business. Your web assets are
everything from your website
to your social media profiles to
your hosting account. These
need to be in order.
Maintain Customer
Records Safely

One problem business owners

have is that they need to be
able to keep records safely.
You have a legal obligation to
protect any customer
information obtained online.
Do you know your
competition?

Any good business will

know its competition. You
need to know who you’re
competing against so that
you know why customers
choose you over others, or
vice versa.
Protect your brand’s online
reputation

Online business is all about

reputation. The slightest
mistake can taint your brand
forever. The key is control.
Setup a Google Alerts
notification for your brand.
That way, you’ll be able to
inspect any mention of your
brand.
Invest on a good Internet
connection

If you are online, you need a

good internet connection.
Without a
fast internet connection, you
could miss out on orders and
customer questions. In short,
your business could be
paralyzed.
Profitable Internet Business Ideas
Use of Internet for Business
● Ecommerce
● Social Media
● Customer Relationship Management
● Supplier Management
● Video Conferencing
● Market Research
● Advertisement
Conclusion

The advent of new technologies like AI and IOT

on top of the Internet provides many new

innovative business models for the existing

business and spawn new businesses that were

not thought of. The business should be agile in

adopting these technologies and prosper.

 Thank You
References:-

https://www.researchgate.net/publication/37408327_Internet_Business_Models_and_Strategies

https://www.nypl.org/sites/default/files/online_business_strategy-pdf_version.pdf

https://engineering.futureuniversity.com/BOOKS%20FOR%20IT/Introduction%20to%20e-Business%20Mana
gement%20and%20Strategy.pdf