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    This document discusses internet marketing. It defines internet marketing as marketing products, services, or businesses over the internet. The document outlines four common business models in internet marketing: e-commerce, publishing, lead generation, and affiliate marketing. It also lists advantages like a global market and time/cost savings, and disadvantages such as low internet speeds and security concerns. Finally, it provides strategies for effective internet marketing, including search engine optimization, email marketing, affiliate programs, and building an email list.

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    Internet Mkt

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    This document discusses internet marketing. It defines internet marketing as marketing products, services, or businesses over the internet. The document outlines four common business models in internet marketing: e-commerce, publishing, lead generation, and affiliate marketing. It also lists advantages like a global market and time/cost savings, and disadvantages such as low internet speeds and security concerns. Finally, it provides strategies for effective internet marketing, including search engine optimization, email marketing, affiliate programs, and building an email list.

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    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    2 views11 pages

    Internet MKT

    Uploaded by

    chaitaly_athaley
    This document discusses internet marketing. It defines internet marketing as marketing products, services, or businesses over the internet. The document outlines four common business models in internet marketing: e-commerce, publishing, lead generation, and affiliate marketing. It also lists advantages like a global market and time/cost savings, and disadvantages such as low internet speeds and security concerns. Finally, it provides strategies for effective internet marketing, including search engine optimization, email marketing, affiliate programs, and building an email list.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 11

    Internet Marketing

    What is meant by internet


    marketing?
     Internet marketing also commonly referred to
    as online marketing and web marketing, i-
    marketing,or eMarketing, is the art of
    marketing something over the Internet. It
    could be anything - a product, a service, a
    business, and more.
    Process of Internet Marketing
    Business Models
     e-commerce — goods are sold directly to
    consumers (B2C) or businesses (B2B),
     publishing — the sale of advertising,
     lead-based websites — an organization generates
    value by acquiring sales leads from its website, and
     affiliate marketing — A process in which a product
    or service developed by one person is sold by other
    active seller for a share of profits. The owner of the
    product normally provide some marketing material
    ( sales letter, affiliate link, tracking facility).
    Advantages
     The Global
    Market

     Ownership of Time
     Minimal Maintenance Costs
     More Opportunities for Expansion
     Exponential Growth
    Disadvantages
     Low-speed Internet connections
     Security concerns
     Requires customers to use Newer
    Technologies (requires funds)
     Virtual experience
    Strategies of Internet
    Marketing
     Start with a web promotion plan and an effective web design and
    development strategy.

     Get ranked at the top in major search engines, and practice good
    Search Optimization Techniques.

     Learn to use Email Marketing Effectively.

     Dominate your marketing niche with affiliate, reseller, and


    associate programs.

     Request an analysis from an Internet marketing coach or Internet


    marketing consultant.
    Strategies of Internet
    Marketing
     Build a responsive opt-in email list.

     Publish articles or get listed in news stories.

     Write and publish online press releases.

     Facilitate and run contests and giveaways via your


    web site.

     Blog and interact with your visitors.


    Basic Plot for Developing
    Strategies
    !!!THANKS!!!

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