VS

---NETFLIX
Marketing Strategies used by Netflix:-
1. Ensure a Multi-mode Experience:-
Starting with a DVD service, Netflix's journey has been successful because of its
multi-device strategy. You can open Netflix on TV, computer, smartphone, and tablet
with seamless content continuity being watched. The company shows zero
restrictions in meeting the customers wherever required.
2. Target Emails Like Any Other Marketing Channel:-
It is wrong to say or consider that email marketing is dead. Netflix is one solid
example of a company making the most out of email marketing. They are one step
ahead and pairing email campaigns with machine learning systems. It helps gather
more user data and preferences further, the data segments into multiple user groups
for precise and effective customer targeting.

Sales Strategies used by Netflix:-

1. Release blockbusters on the big screen first:-
Another unique aspect of Netflix that it may consider changing is that it releases all
its new films straight to the streaming service, skipping the box office entirely. The
strategy may be working against the streaming pioneer as the big screen creates a
lot of buzzes around hit films. More importantly, competitors generate billions in
revenue at the box office, which helps support bigger content budgets.
2. Launching series weekly instead of all at once:-
Those who have had a Netflix subscription over the years have likely noticed a big
difference in how it releases new series compared to traditional media companies.
Netflix launches series all at once in an attempt to encourage binge-watching, where
folks consume all of the new content in a single sitting. While that may promote
engagement around popular titles, it could hurt subscriber retention.
---HOTSTAR
Marketing Strategies used by HOTSTAR:-
1. Free and Paid content for users:-
The users who have not subscribed to Hotstar VIP then they can watch only the free
content given by Hotstar. It includes TV serials, Sports Highlights, and some Movies.
Those who have taken subscriptions they will get full access to the content in the
application. They can watch all the movies and series uploaded to it.

2. Advertisements on a large scale:-

Hotstar advertises on a large scale with the help of Billboards, Newspapers, Social
Media, etc. Hotstar generates the bulk of its revenues through advertising. The
company has been improving its advertising capabilities to attract more advertisers
and increase ad spending.70% of the revenue comes from advertisers wanting to
advertise on a cricket platform during IPL.
Sales Strategies used by HOTSTAR:-
1. Subscription Model:-
Hotstar offers two types of subscriptions — quarterly or annual — both priced at
different prices. Also, they give pricing on the quality of the content too. They offer
good pricing for their services as compared to others in India.

2. Personalized Ads:-
Hotstar has a lot of things going for it. It’s the only place to watch IPL matches in
India, and their new personalized ads are a big hit with fans. The company is also
experimenting with personalized ads while IPL streaming to see if they can get
people to buy products they see on TV during matches.

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