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  • International Marketing

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    Reenad Alshuaily
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    International marketing involves marketing goods and services across national borders. Globalization has led to increasing worldwide competition and a rise in international marketing. For companies expanding overseas, there are benefits like capitalizing on existing brands and economies of scale in advertising. However, overseas expansion also presents opportunities like offending local tastes or facing high barriers of entry. Methods for entering foreign markets include exporting, direct investment, joint ventures, franchising, and online sales through the internet. When marketing globally, brands must consider local needs by potentially modifying products while keeping core branding elements consistent, using the local language and culture.

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    International marketing involves marketing goods and services across national borders. Globalization has led to increasing worldwide competition and a rise in international marketing. For companies expanding overseas, there are benefits like capitalizing on existing brands and economies of scale in advertising. However, overseas expansion also presents opportunities like offending local tastes or facing high barriers of entry. Methods for entering foreign markets include exporting, direct investment, joint ventures, franchising, and online sales through the internet. When marketing globally, brands must consider local needs by potentially modifying products while keeping core branding elements consistent, using the local language and culture.

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    10 views13 pages

    International Marketing

    Uploaded by

    Reenad Alshuaily
    International marketing involves marketing goods and services across national borders. Globalization has led to increasing worldwide competition and a rise in international marketing. For companies expanding overseas, there are benefits like capitalizing on existing brands and economies of scale in advertising. However, overseas expansion also presents opportunities like offending local tastes or facing high barriers of entry. Methods for entering foreign markets include exporting, direct investment, joint ventures, franchising, and online sales through the internet. When marketing globally, brands must consider local needs by potentially modifying products while keeping core branding elements consistent, using the local language and culture.

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    of 13

    INTERNATIONAL

    MARKETING

    Reenad , Riwaa , Shatha, Fatma and


    Ali 
    Our company 
    Boots is a beauty retailer and a pharmacy it operates
    mainly in the UK and other countries
    WHAT IS INTERNATIONAL MARKETING

    The marketing of goods and services


    across national boundaries  
    WHAT IS GLOBALIZATION

    The increasing worldwide competition leading to


    a rise in international marketing
    OVERSEAS EXPANSION

    BENEFITS
    • Capitalize on existing strong brand
    • Economies of scale (advertising/promotion)
    • More consistency and standardization

    OPPORTUNITIES
    • May offend local tastes and culture
    • Risky if not tailored to the local market
    THREATS/PROBLEMS OF GLOBAL MARKETING

    01 May lose identity of 03 Offend local taste/


    brand culture

    02 Differing consumer 04 High barriers of entry 


    demands 
    OPPORTUNITIES OF GLOBAL MARKETING

    01 03 • Expand marketing
    • Taking advantage of
    marketing and operations into growing
    production economies and emerging markets
    of scale

    02 Spreading overall risk 04


    between more markets, each
    at different stages within the
    economic cycle
    Methods of entry
    The internet Direct Invesment
    01 03 - Setting up additional production
    and distribution facilities in foreign
    Exchanges facilitated through the
    markets
    internet
    - Relatively costly
    Relatively lower costs and risks

    02 Exporting Joint venture


    Direct selling to overseas buyers 04 Two or more companies investing in a new
    project overseas Spreads risk while sharing
    benefits, resources, and knowledge

    05​ Franchising
    Third-parties (possibly from foreign
    countries) pay for an established
    business’ name, products and image, and
    in return are allowed to operate
    Branding in the
    global market 
    Strong brand adds to competitive strength
    of a business and allows it to penetrate
    overseas markets more easily
    Branding in the
    global market 
    Successful global brands enjoy marketing
    economies of scale, thus achieving
    consistency in branding, cost savings, and
    brand loyalty
    Branding in the
    global market 
    Global brands can focus on local needs by
    modifying or glocalizing their products
    but keeping core elements intact – local
    language and culture must be considered
    “This is a quote, words full of
    wisdom that someone important
    said and can make the reader get
    inspired.”

    —SOMEONE FAMOUS
    THANKS!
    DO YOU HAVE ANY QUESTIONS?
    Best friends@yahoo.com 
    +968 94675446
    buisinessstudies.com

    CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon and
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    :)
    Please keep this slide for attribution

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