BENEFITS OF

SOCIAL
RESPONSIBILITY
REPORTER: SHELLA ME BACONG CANENCIA
 WHAT IS CSR?
Corporate social responsibility is the concept of incorporating philanthropy, ethics,
and activism into business practices to benefit both society and the company itself.

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BENEFITS OF
SOCIAL
RESPONSIBILITY
INCREASED BRAND
RECOGNITION
01

Tapping into the zeitgeist with a

socially-conscious CSR effort
can bring your brand to the
attention of people who may
have otherwise never heard of
it. 

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BOOSTED COMPANY
REPUTATION
02

Recognition isn’t worth much if

your reputation is tarnished

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 03 BOLSTERED PUBLIC TRUST
04 IMPROVED CUSTOMER
LOYALTY

Once your reputation for CSR work is If you can show that you give back,
established, you can’t rest on your customers are willing to come back
laurels. Many people intrinsically don’t repeatedly. A 2019 study by Statista
trust corporations and think they’re “just found that 70% of customers are more
in it for the money.”  loyal to companies that showcase CSR
efforts.

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 TOPIC 05 ACCELERATED CAPITAL
GROWTH

Positioning yourself as “part of the team”

gives you a chance to reach a wider
customer base and price your products and
services with a social consciousness Maintaining a reputation as a giving,
premium.  grateful, and socially conscious organization
is not an approach every business takes. 

TOPIC 06 DEEPENED
COMPETITIVE ADVANTAGE

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EMPLOYEE RETENTION
RATES
07

With employee retention being

more difficult to achieve than
it’s been in a generation,
refusing to address CSR
concerns can have a caustic
effect on your company’s ability
to attract and keep top talent.  

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INVIGORATED EMPLOYEE ENGAGEMENT 08
Your motivation to make a difference in
society motivates your employees to
engage more in their work. In a
whitepaper published by America’s
Charities, CSR practices are directly linked
to improved job performance and
productivity among employees.
REVITALIZED RELATIONSHIP BUILDING 09
Whether it’s with your customer base,
workforce, business associates, or the
world at large, strong CSR efforts will help
you forge relationships that can be
beneficial to everyone involved.
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GREATER SUSTAINABILITY
10
• Destroying the environment
will ultimately negatively
impact your business, so
environmental CSR makes
sense in a real way. However, it
also makes economic sense. 

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REFERENCES
https://
www.investopedia.com/ask/answers/041015/why-social-responsibility-important-bus
iness.asp

https://
www.nibusinessinfo.co.uk/content/business-benefits-corporate-social-responsibility

https://
books.google.com.ph/books?id=PGahDwAAQBAJ&printsec=frontcover&dq=corporate
+social+responsibility+books+free+download&hl=en&sa=X&ved=2ahUKEwiwxqyl1KX
4AhXH-DgGHSpXC8QQ6AF6BAgEEAI#v=onepage&q&f=false

https://www.teambonding.com/10-business-benefits-of-corporate-social-responsibili
ty/

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THANK YOU !
SBACONG03242@LICEO.EDU.PH