CAMPUS

JOURNALIS
M
Presented by Mrs. Castillo
 Writing the
News Story
and
Headline

Hello
Prayer
Attendance
Ch e c k
 LEARN
ING
Knowledge of the
O UTCO
techniques ofMnews
E
gathering
Ability to write the news
story and headline
 HEADLINES
In the internet age, headlines are
becoming more and more important. It
not only grabs the reader's attention, but
also serves as a source for search
engines. Today, readers may come across
articles by reading a list of search engine
results, much like they would skim the
pages of a newspaper.

The headline should be clear, specific,

and interesting enough to tell the
reader what the article is about and draw
them into READING the article.
HEADLINE WRITING GUIDELINES
Read the entire story
Summarize the story
Use headline style
Determine headline "fit"

To lengthen or shorten a headline, you may

need to eliminate or substitute words, or
change its focus entirely.
ask these questions:
1. Should be accurate and specific
e.g. City Council to Cut Taxes doesn't mean the
same thing as City Council to Cut Budget

2. Use present tense and active verbs,

but don't start with a verb
e.g. Man Skateboards for Homeless

3. Use infinitive form of verb for

future actions
e.g. Convention to Create Jobs
4. Do not use articles - a, an, the

5. Do not use conjunctions like and - you

can substitute a comma
President Declares Peace, Holiday

6. Should be complete sentences or

imply complete sentence
Crackdown on Trafficking (doesn't tell you who's doing
the trafficking and what kind of trafficking)
7. Avoid repetition - Headlines
summarize; they don't repeat the lede.

X
Rays Win - NOT Rays Win Final Game of Playoffs
8. Don't use unidentified pronouns
They Win Pennant!

Avoid clever for clever's sake

Rays Flip-Flop On St. Petersburg
TYPES OF NEWS STORIES
• ACCORDING TO TREATMENT

• FACT STORY
• ACTION STORY
• SPEECH REPORT
• QUOTE STORY
• INTERVIEW STORY
TYPES OF NEWS STORIES
• ACCORDING TO CONTENT

• ROUTINE STORY
• POLICE REPORTS
• SCIENCE NEWS
• DEVELOPMENTAL NEWS
• SPORTS STORIES
TYPES OF NEWS STORIES
• MINOR FORMS

• NEWS BRIEF
• NEWS BULLETIN
• NEWS FEATURETTE
• NEWS FLASH
 References:
Textbooks:

Cruz, C.J. (1997). Campus Journalism and School Paper Advising.

JOURNALISM Quezon City: Rex Bookstore

Electronic References:

https://commons.wikimedia.org/wiki/File:Early_letterpress_with_lead_type_(25792503796).jpg

https://spcollege.libguides.com/c.php?g=254319&p=1695321

Writing the news story ppt (slideshare.net)

CLOSING
PRAYER