NATIONAL AND

INTERNATIONAL
FIRMS
SUBMITTED BY:
HUMERA TARIQ
ROLL NO:
BC19-454
SECTION:
BAN 5TH SEMESTER
CLASS:
B.COM (HONS) 2019-2023
HAILEY COLLEGE OF COMMERCE
UNIVERSITY OF THE PUNJAB
FAUJI FERTILIZER COMPANY
LIMITED
ABOUT COMPANY
• Fauji Fertilizer Company Limited
(FFC) is a Pakistani chemical company
which produces chemical fertilizer. It
was established by the Fauji
Foundation which holds a controlling
interest. FFC produces or markets
various fertilizers which include urea,
DAP, SOP (Sulphate of Potash), MOP
(Muriate of Potash), Boron (Di-Sodium
Tetra Borate Decahydrate) and Zinc
(Zinc Sulfate Mono-hydrate).
• FFC markets it products as “Sona”.
Sona is an Urdu language word,
meaning gold.
ENVIRONMENTAL ANALYSIS
MACRO ENVIRONMENT
Political environment:
 The political situation of Pakistan is not satisfactory. Due to the rapid change in
the Government every government sets its own trade policies. Govt. should apply
sustainable policies for the benefit of the exporters as well as the investors.
Social environment:
 The change in the lifestyle of the people affects the growing demand of the FFC
products. The change in the lifestyle and needs in different demographics also
affect the demand of the customers. Due to all these changes FFC is perfuming
excellent for the excellence organization as well as for the customer.
Economic environment: MICROENVIRONMENT
 The economic condition of Pakistan
can also affect the foreign investors' Competitors:
increasing inflation rate, make the cost  Engro Fertilizers
of production high and thus reduce the
profit margin of the investor.  Rashtriya Chemicals and
Technological environment: Fertilizers
 Technological advancement in all the  Dawood Hercules
sectors of the country has changed the
 Gujarat State Fertilizers &
entire socioeconomic environment.
Especially in the fertilizer sector there Chemicals
is a lot of technological development.  National Fertilizers
High technology is the basic
requirement of the FERTILIZER
industry. The companies that are
using the latest technology. The key to
survival for companies in this industry
is using high technology for quality
and cost purposes.
Suppliers:
MARKETING MIX
Four Ps of marketing mix
1. Product
2. Price
3. Place
4. Promotion
Product:
 FFC SOP
 Sona Boran
 Sona Zinc
 Sona Urea
 Sona DAP & FFC DAP
 FFC MOP
Place:
Pak Suzuki Motors
ABOUT COMPANY
 Pak Suzuki Motor Company
Limited (PSMCL) is a Pakistani
automobile company which is a
subsidiary of Japanese automaker
Suzuki.
 It is the Pakistani assembler and
distributor of cars manufactured
by Suzuki and its subsidiaries and
foreign divisions. Currently Pak
Suzuki is the largest car assembler
in Pakistan.
ENVIRONMENTAL ANALYSIS
Political environment: Technological environment:
 Varied Business Environment,  Industrial automation
from country to country
 R&D and Tech Collaboration
 Risks arising from geo-political
uncertainty Demographical environment:
 Changing demographics in
Economic environment:
emerging economies
 Exchange Rate Fluctuation
 Increasing trend of “Uberization”
 Economic Growth Pattern
MARKETING MIX
Four Ps of marketing mix:
1. Product
2. Price
3. Place
4. Promotion
Product