BIRLA INSTITUTE OF TECHNOLOGY

 MESRA-835215, RANCHI- NOIDA
CAMPUS

Department of Management Semester -1

TOPIC- MARKET STRUCTURE

AND
PRICING DECISIONS
 

Presented By:-
NIDHI (MBA/45001/22)
PRERNA RAJAJ (MBA/45003/22)
PALLAVI SRIVASTAVA (MBA/45023/22)
ARIBA AZIM (MBA/45025/22)
 MARKET??
 Market, a means by which the exchange of
goods and services takes place as a result of
buyers and sellers being in contact with one
another, either directly or through mediating
agents or institutions.
 MARKET STRUCTURE
 PERFECT COMPETITION
 IMPERFECT COMPETITION
 MONOPOLY
 MONOPOLISTIC
 OLIGOPOLY
PERFECT COMPETITION MARKET

 It refers to a market situation where there are

very large number of buyers and sellers
dealing in a homogeneous product at a price
fixed by the market. Ex:-WHEAT and RICE
IMPERFECT COMPETITION MARKET

It is a competitive market situation where there

are many sellers, but they are selling
heterogeneous goods.
 MONOPOLY
 Monopoly refers to a market situation where
there is a single seller selling a product which
has no close substitutes . Ex :- RAILWAY
 MONOPOLISTIC

 It refers to a market situation in which there

are large number of firms which sell closely
related but differentiated product .
 OLIGOPOLY
 Oligopoly refers to a market situation in
which there are few firms selling
homogeneous or differentiated products.
 Ex:- AUTOMOBILES, CEMENT etc.
 PRICING DECISION
 Price is the amount for which the product is
exchanged with the potential customers.
Pricing helps to position the product , as well
as the brand in the market, and can affect
how that product is perceived by consumers.
 PRICING METHOD

 COST ORIENTED METHOD :-

It is the traditional method of product pricing.
Product price are the –
 Fixed Cost
 Variable Cost
 Cost incurred in manufacturing the product
 MARKET ORIENTED METHOD:-
The pricing of products according
to the market demand and
competitor’s price strategy.
 CUSTOMER ORIENTED METHOD:-
A company determines the product price
on value perception in terms of
consumer demand for the goods or
service.
THANK YOU