Hospitality marketing in

kingfisher Airlines

Presented by:-
Pallavi Srivastava ( MBA/45023/22)
Nidhi Kamari ( MBA/45001/22)
Divyansh Sharma (MBA/45021/22)
Content
 Introduction of kingfisher Airlines
 Core concept of marketing
 Micro and Macro environment
 Customer behavior towards kingfisher Airlines
Introduction
Kingfisher Airlines is a private airline based in Bangalore,
India. The airline is owned by Vijay Mallya of United
Beverages Group. Kingfisher Airlines started its
operations on May 9, 2005 with a fleet of 4 Airbus A320
aircrafts . The airline currently operates on 8 international
destinations and almost all the major cities in India. The
destinations covered by Kingfisher Airlines internationally
are London, Hong Kong, Dubai, Bangkok, Kathmandu,
Colombo, Dhaka and Singapore.
Core concept of marketing
 Needs
 Wants
 Demand
 Product
 Utility
 Exchange
 Relationship and network
 Market, Marketing, Marketer prospect
MICRO AND MACRO ENVIRONMENT

Micro Environment Marco Environment

 Company  Political Factor
 Customer  Economical Factor
 Supplier  Social-Culture Factor
 Competitor  Technological Factor
Customer behavior to kingfisher airlines

Consumer Behavior helps to understand the internal

variables like motivation, personality, perception, learning,
and attitude, and external variables like reference groups,
family, social class, and, culture, and their influence on
consumer decision-making process.
Behavior of any customer is derived from two factors:-
 External Factors
 Internal Factors