Supply Chain Network: Flow of Fruits and Vegetables

Gadbrook Northern UK
Manufacturin (Retail &
g Site Sittingbourne Delivery)
Warehouse
Rushden
Manufacturing
International Site Central UK
Suppler (Retail &
S
Delivery)
Carnoustie Stockton Customer &
Manufacturing Distribution Consumers
Site centre Southern UK
Worsley (Retail &
Domestic Manufacturing Delivery)
Suppliers Site
Swan Valley
Cutler Heights Distribution Gibraltar
Manufacturing Store (Retail &
centre
Site Delivery)
Bradford
(Head Office)

Suppliers Head Office Logistics & Retail

Manufacturing
Morrisons work
At their 17
Demand Planning: Managing a variety of Warehousing Morrisons deliver
closely with over 500 ranges to make sure our products are Morrisons own the goods to their
manufacturing sites available on our shelves and online.
farmers and import Vehicle online customers on
4000 employees' Planning Improvement: To support the
produce from 150 Maintenance Units a 2-day delivery
grade, wash and above in information, training and
countries & more than 2000 basis with the
pack the produce. supply planning
Goods are sent by Systems Development: Working with vehicles managed delivery fee ranging
Recycling and
the supplier to the the tech and planning department to by state-of-the-art from £1.5-3. The
management of
manufacturing and improve the supply chain network tech. They handle delivery timings can
waste also takes
distributions Store support: Helping in answering the recycling be selected based
place
centres. queries regarding re-fits, store openings aspects as well. on the customer’s
and promotions availability.
 Challenges in the Supply Chain

1. Maintaining proper working environment for Farmers within and outside the UK. (e.g. Brazil
and India)
2. As they are dependent upon the European and other markets, Brexit may pose to be a great
problem such as import-export restrictions, increase in prices .
3. Corporate service team monitors the quality of over 8000 products. Thus, there is a
noticeable drop in the quality of the fruits and vegetables as can be seen in the “Customer
Reviews” on the delivery website
4. The biggest challenge would be the “picked today, sold today” model of hyperlocal
sourcing.
5. Ocado and Morrisons have made a new deal which allows Ocado to take back 30% of the
storage space for their own use.
 References

1. Helen (2019) REDUCING PLASTIC: INTRODUCING OUR NEW COTTON STRING VEG BAGS. Morrisons Blog, 27 September [Online
blog]. Available from: <https://my.morrisons.com/blog/community/reducing-plastic-introducing-our-new-cotton-string-veg-bags/ >
[Accessed 27 October 2019].
2. Oxfam alleges abuse in UK supermarket supply chains. BBC News (2019) [Online], 10 October. Available from <
https://www.bbc.co.uk/news/business-49991800> [Accessed on 27 October 2019].

3. Rob Davies, Zoe Wood and Sarah Butler (2019) Fruit, vegetables and wine will be scarce and costly under no-deal Brexit, warn retailers.
The Guardian [Online], 12 September. Available from <
https://www.theguardian.com/business/2019/sep/12/co-op-boss-warns-of-no-deal-brexit-fresh-food-shortages-and-price-hikes >
[Accessed on 28 October 2019].

4. Sarah Butler (2019) Morrisons free to use Amazon and Deliveroo in looser Ocado deal. The Guardian [Online] 9 May. Available from <
https://www.theguardian.com/business/2019/may/09/morrisons-free-to-use-amazon-and-deliveroo-in-looser-ocado-deal > [Accessed
on 28 October 2019].

5. Ian Quinn (2019) Morrisons to expand in-store picking after Ocado deal change. William Reed [Online], 17 May. Available from <
https://www.thegrocer.co.uk/online/morrisons-to-expand-in-store-picking-after-ocado-deal-change/593441.article > [Accessed on 28
October 2019].