WHAT IS A GOOGLE

HOME MINI?
The Home Mini is a voice-controlled speaker
that can be used to:
WHAT IS IT?
 play music
INTRODUCTIO  control smart home gadgets;
N
 answer trivia questions;
PROS AND CONS  add things to a shopping list;
MICRO AND
 create calendar appointments;
MACRO  play video on a Chromecast-enabled
FACTORS screen;
ARTICLES  the ability to place phone calls;
 locate your phone if you’ve misplaced it
somewhere in your home.
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PROS AND
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CONS
WHAT IS IT?

INTRODUCTIO
N  Google announced
its first smart
PROS AND CONS
speaker in late 2016
MICRO AND in the US, it was well
MACRO behind Amazon.
FACTORS
ARTICLES
 The google Home
mini was launched in
India on April 8
2017.
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WHAT IS IT?

INTRODUCTIO
N • A powerful little helper - Get hands-free help in any room with Google
PROS AND CONS Home Mini - It's powered by the Google Assistant(COMMAND
EXECUTION)
MICRO AND
MACRO
FACTORS • Get answers from Google - Use your voice to quickly find information
ARTICLES
about the weather news sports and more(VOICE RECOGNITION)

• Manage your day from breakfast to bed - Get help around the house with
things like your schedule commute travel information and more(SMART
DEVICE CONTROL)
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WHAT IS IT?

INTRODUCTIO
N
PROS AND CONS
• Play pause and rewind hands-free - Control your favorite music movies
MICRO AND and shows using only your voice (Compatible apps)
MACRO
FACTORS • Control your smart home - Use your voice to control your compatible
ARTICLES lights thermostats and more(SMART DEVICE CONTROL)
• Fun for the whole family - Learn something new play fun games and
listen to stories with the Google Assistant (SOUND QUALITY)
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WHAT IS IT?

INTRODUCTIO
N
PROS AND CONS

MICRO AND
MACRO • It supports AI with a Google Voice
FACTORS Assistant. Ease of doing daily chores.
ARTICLES
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WHAT IS IT?

INTRODUCTIO
N
PROS AND CONS

MICRO AND
MACRO
FACTORS • Budget-friendly with many loaded features
ARTICLES in a miniature package. 
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WHAT IS IT?

INTRODUCTIO
N
PROS AND CONS

MICRO AND
MACRO • Users can increase the audio quality by
FACTORS
connecting to external Bluetooth speakers
ARTICLES
with the help of Bluetooth 4.1 technology.
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WHAT IS IT?

INTRODUCTIO
N
PROS AND CONS

MICRO AND
MACRO • Good design with perfect colours that
FACTORS
supports your home looks.
ARTICLES
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WHAT IS IT?

INTRODUCTIO
N
PROS AND CONS

MICRO AND • Google has options for users to choose

MACRO
FACTORS between Google Assistant voices that come
ARTICLES
out of the speaker. You also get to choose
from a celebrity list to hear every day!
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WHAT IS IT?

INTRODUCTIO
N
CONS:
PROS AND CONS

MICRO AND  The sound quality is low.

MACRO
FACTORS
 You cannot connect a headphone with the Google Home
ARTICLES
Mini. It does not have a 3.5 mm audio jack.
 Customers do not get any comfortable button controls on
the speaker’s front body.
 MICRO FACTORS
1. CUSTOMERS:
 Over 28 million smart speakers were sold globally in Q1 2020
 50 Million Google Home devices were sold worldwide in 2021
 However, Google has discontinued the Home Mini four years after its launch in
WHAT IS IT? 2021 with the launch of Google Nest speakers with added features.

INTRODUCTIO
2. SUPPLIERS:
N Flipkart, India Mart and Reliance digital are some of the suppliers of Google home
mini in India.
PROS AND CONS

MICRO AND 3. COMPETITORS:

MACRO Amazon echo studio and Amazon 4th Gen Dot-Competitor because of iconic color-
FACTORS
changing LED status ring with a clock, better sound quality with 3.5mm jack , better
ARTICLES connectivity to smart devices.

4. GENERAL PUBLIC:
Amazon is preferred over Google smart speaker for creating compact, smart controller
category with the original Amazon Echo Dot, which delivers much of the magic of its
big brothers, but at a fraction of the price.
 MACRO FACTORS
1. DEMOGRAPHIC FACTORS:
The Rise of Home Assistant Devices, people use these devices for weather inquiry, to
set alarms, shopping assistance, asking for directions and for quick facts.
WHAT IS IT?
2. TECHNOLOGICAL FACTORS:
INTRODUCTIO Connectivity-Wi-Fi and Bluetooth, Speakers and Mics connected to google assistant,
N capacitive touch controls and Google Home mini has some geo restrictions.
PROS AND CONS
3. SOCIAL FACTORS:
MICRO AND No of Android Phone users and iOS users
MACRO
FACTORS
Higher android users make Google Nest have better compatibility and have upper
ARTICLES
hand over Alexa or Apple's offering

Google Smart Home Integration along with Google Next makes it a good Voice
Assistant in Smart Home solutions.
 Google home mini
Started as a competitor for
WHAT IS IT?
Launched in 2016 in the US. Amazon speaker offering
lesser price.
INTRODUCTIO
N
PROS AND CONS

MICRO AND Google Home mini with

Launched in India in 2018.
MACRO lesser features than Amazon.
FACTORS
ARTICLES

1st Google smart speaker Google Home mini retired

from official stores but still
available online
 This Article was published on 3 December 2021 which says:
“Owing to the merits, you can certainly go for this smart speaker. You get all the features of Google
Home in a small but affordable package. Also, with the smart assistant by your side, your life just
became easier.
However, on the downside, look out for the sound quality and connect to external speakers in case of
parties at home”

WHAT IS IT?

INTRODUCTIO
N
PROS AND CONS

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MACRO
FACTORS
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 This article dated Dec 21 2021 says announcing to retire Google Home mini on its official
stores:
Over the original Home Mini, Google Nest Mini comes with 2x stronger bass, a third far-
field microphone, ultrasonic sensing to light up volume LEDs on nearby approaches, wall
mounting, and a machine learning chip for faster, local processing of frequent commands.

WHAT IS IT?

INTRODUCTIO
N
ROS AND CONS

MICRO AND
MACRO
FACTORS
ARTICLES
 This article dated August 26, 2022 says:
Google Home and Nest Mini have been facing an issue for several weeks where the device
does not complete responses to commands since they cut out or stop mid-sentence.

WHAT IS IT?

INTRODUCTIO
N
PROS AND CONS

MICRO AND
MACRO
FACTORS
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 This article dated Oct 6, 2022 says:
For an undetermined time, Google Home smart speakers appeared to have spoken aloud
the N-word, which had previously been censored. Google didn't immediately respond to
request for comment on how this happened but later apologized.

WHAT IS IT?

INTRODUCTIO
N
PROS AND CONS

MICRO AND
MACRO
FACTORS
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