THE FACTORS OF MACRO AND

MICRO ENVIRONMENT AND

INTERNAL ENVIRONMENT TO PNB,
ALLIED BANK EXECUTE MERGER
PNB, ALLIED BANK EXECUTE

• MANILA, philippines tycoon lucio tan's banking arms philippine

national bank and allied banking corp. Have executed a much-
awaited merger via a share swap deal. Office-in-charge omar
byron mier was appointed the PNB board president of the merged
bank, replacing carlos pedro who had been on sick leave since
suffering a stroke in july last year, the bank disclosed to the
philippine stock exchange on monday. The merger of PNB and
allied bank took effect on feb. 9 (saturday), a separate disclosure
said. One effect of the merger was that pnb's public float had been
reduced to 18.99 percent from 31.15 percent prior to the merger.
To factor in the wider balance sheet, PNB is moving to amend its
charter to increase its authorized capital stock to P70 billion from
P50 billion previous to the merger. The proposed authorized
capital-which was approved by the board but still subject to
approval by stockholders and the securities and exchange
commission would comprise about 1.75 billion common shares
with a par value of P40 per share:
 INSTRUCTIONS:

• INSTRUCTION IDENTIFY THE

FACTORS OF MACRO & MICRO
ENVIRONMENT & THE
INTERNAL ENVIRONMENTS
THAT HAS A DIRECT AND
INDIRECT EFFECTS TO THE
COMPANY EXPLAIN HOW
THESE FACTORS AFFECTS THE
BUSINESS OPERATION

3 3
 MICRO ENVIRONMENTAL FACTORS

The PNB'S public float had been reduced to

18.99 percent from 31.15 percent on Feb 9
 SUPPLIERS OF INPUTS (Saturday) , the authorized capital also
increase from 50 billion to 70 billion.

The bank's exchange of deals has a big

impact on consumers, one of which is the
 CUSTOMERS reduction of the percentage from 18.99 to
31.15. they can also have difficulties due to
bank changes due to swap deals.
 COMPETITORS MAY ALSO BE AFFECTED
DUE TO THE INCREASE IN COMMISSION
 COMPETITORS  WHEN THE BANK STARTS SWAPING ON
FEB 9 (SATURDAY). THE CAPITAL
ALSO INCREASED FROM P70 BILLION
TO P50 BILLION FROM PREVIOUS TO
THE MERGER. COMMISSION WOULD
COMPRISE ABOUT 1. 75 BILLION,
IT'S ALREADY APPROVED BY THE
BOARD.
 MACRO ENVIRONMENT FACTORS

 ECONOMIC ENVIRONMENT  according to pnb and allied bank the one

effect of this is the pnb public float was
reduced to 18.99 percent to 31.15 from the
prior merger it's means this factor affects the
business by the consumer spending affect
prices and investment decision.

 SOCIO-CULTURAL environment the proposed authorized capital

which was approved by the board but still
ENVIRONMENT subject to approval of stockholders and the
securities and exchange commission would
compromise about 1.75 billion common share
with per value of 40 per share
 the pnb and allied bank can help
people not only in storing money
but they also protect your money
 NATURAL RESOURCES and identity as a subordinate of
their organization and provide
financial and advisory services to small
and medium businesses as well as larger
corporations.

Those who will be affected by

the bank merger are the
customers, stockholders and the
DEMOGRAPHIC RESOURCES employees. because there will be
changes especially with the
merger of banks.
 INTERNAL ENVIRONMENTS FACTORS

The organizational culture in the PNB ALIED MERGER  is a

ORGANIZATIONS CULTURE concept which has been stated recently and significantly
influenced the thinking and action of managers and
employees, causing significant changes in organizational
structures, strategies and a major reconsideration of the
role of management on the achievement of strategic
objectives and attainment of performance levels.

As a bank that people trust about money,

MISSION  their mission is they are a leading, dynamic
Filipino financial services group with a global
presence committed to delivering a whole range of
quality products and services that will create value
and enrich the lives of their customers, employees,
shareholders and the communities we serve.
 The pnb allied merger strategy is make money based on the
total deposits maintained and loans issued. Consumers have
many banks and credit unions to choose from, all competing
for their checking, savings 

 Community Marketing Banks range in size and

capabilities, so banking business development will vary
from market to market.
STRATEGY  Product Bundling A successful strategy employed by all
banks is product bundling, such as offering a free checking
account for those who open a savings account, according
to Bank Systems & Technology.
 Pre-Approved Products Consumers are more likely to say
yes to something when they already know they are
approved for it, including pre-approved products that pop
up on a computer screen, according to The Financial
Brand.
 Teller Referrals Bank tellers interact with the majority of
the bank clientele.
 Premier Services Premier services are designed to attract
high net worth bank clientele; this is an effective strategy
to increase bank deposits.