Marketing Unit

Consumer Markets &

Buyer Behaviour

Practicum Block V
Julie Lex
University of Winnipeg
CRT/Retailing/Marketing 20s/30s/40S
 Outline
● Introduction
● Lesson Style Overview
● Big Questions
● Topics to be Covered
○ Consumer behaviour
○ Buying behaviour
○ Variables affecting
○ Patterns
● Additional Resources
● Assignments
○ Ad creation or Analysis
○ Product Pitch
○ Store Design
● Grading
● Wrap-up
 About Me - Miss Lex

● Live locally
● From Toronto
● Graduated from alternative high school
● Background in bike shops
● Work as a k-12 tutor
● Dog + 2 cats
● BAH Psychology
● Diploma Industrial Arts/Technology
● Bachelor of Education (SOON!)
● Not my first time at Elmwood
● Any questions? Ask…
 Lesson Style Overview

● Lessons will be mini presentations using

google slides
○ Following presentation:
■ Assigned associated mini
activities/exit slips
■ Work period
● All google slides presentations as well as
resource handouts will be uploaded to
google classroom
● Lessons may be differentiated to meet your
needs
 Big Questions

● What kind of tricks do restaurants ● What are some patterns of

use for consumerism?
● What kind of tricks do retail shops
use for consumerism?
● What kind of variables affect
consumer behaviour?
consumer behaviour?
● What do we know about
human buying behaviour?
 Topics (time permitting)
Consumerism
Consumer Behaviour The Self

Sensory Stimuli Learning & Memory Personality & Lifestyles

Attitudes Motivation & Affect Attitude Change

Decision Making Buying & Disposing

 Additional Exploration

● Textbook (Consumer Behaviour 7th Cdn)

● Handouts as required
● Weblinks as required
● Podcast Wednesdays (Under the Influence CBC)
 Assignments

Ad Creation or Product Pitch Store Design Assignment

Analysis Assignment

1 2 3
Ad Creation or Analysis

● You will analyze an ad and explain how the ad

works
● Ad may be digital, print, video, or audio
● You may also design your own ad if youwish
● Assignment may utilize CAD or hand-drawing,
audio, video, etc.
● Rubric will be provided
 Product Pitch

● You will write a product pitch and audio record

it
● You will integrate knowledge from lectures
● Outline will be provided
● Rubric will be provided
 Store Design Assignment

● You will design your own storefront in any area

of retail
● You will create a visual layout of the store using
a template provided or by designing your own
● You must explain why you designed the way
you did according to commerce principles
● Rubric will be provided
 Grading
25% Ad Analysis or Creation Assignment

25% Product Pitch Assignment

30% Store Design Assignment

20% Mini Activities (podcast Wednesday incl.) (pass/fail)

100% Total
 Wrap-up

● Lessons will be mini-presentations

using google slides
● There are 3 main assignments
○ Ad Creation
○ Product Pitch
○ Store Design
● Each lesson will be accompanied by a
mini-activity that must be handed in
● Topics to be Covered
○ Consumer behaviour
○ Buying behaviour
○ Variables affecting
○ Patterns
● All assignments count towards next
grade including pass/fails
Questions/Comments?
 Thanks

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