Ad Analysis Assignment

Retailing/marketing/CRT 10/11/12

Pride Work reflects this Work reflects a Work reflects some Work reflects very
student's best efforts. strong effort from this effort from this little effort on the part
student. student. of this student.

Knowledge Gained Student shows an Student can connect Student can Student appears to
exceptional the project with somewhat connect have insufficient
connection of the lecture topics quite the project with knowledge about the
project with lecture well. lecture topics. lecture topics.
topics.

Requirements All requirements are Most requirements Some requirements Most requirements
met and exceeded. are met. are met. are not met.

Content Shows a full Shows a good Shows a good Does not seem to
understanding of the understanding of the understanding of understand the topic
topic. topic. parts of the topic. very well.

Class time Student used all work Student used most Student wasted time Student did not
Management periods appropriately. work periods during work period. attend work periods.
appropriately.

Total: /25
Requirements for Assignment:
1. Find an ad that you like or one that you hate. Ones that use humour or crazy
circumstances work really well for a project like this. (You can also create me
your own ad if you’d like).
a. The ad can be from a magazine, a digital image, a video, an audio clip,
etc. Just have a way to show it to me either physically or link me on
google classroom.
2. Analyze the ad and give me a write-up including the following information:
a. What is the main idea of the ad? Every ad has a purpose…what’s this
one?
b. What is the tone of the ad? Is it serious? Funny? Sarcastic? Think
personality traits!
c. Break the ad into parts – how much space is given to each? What is
the thing that catches your eye most? Why do you think that is?
 Ad Analysis Assignment
Retailing/marketing/CRT 10/11/12

d. We learned about classical conditioning, perception, and sensation so

far in the course. How can you relate the course content to this ad?
e. Are there any “subliminal messages” in the ad? Anything that is
hidden, or not apparent right away?
f. Who do you think the audience for this ad is?
g. What kind of elements are included in the ad? Think:
i. Interesting layout
ii. Different images
iii. Fonts
iv. Fuzzy/sharp focus
v. Etc.
3. List your sources you used.

Tips for finding an ad:

• Superbowl ads are a great source for funny video ads – try searching on
youtube
• Try searching google images for humorous ads, bandwagon ads, nostalgia
ads
• Keep an eye out on your social media for ads that you like