Marketing

Systems
TEAM 3
Table of contents
01 MARKETING
ENVIRONMENT

02 PESTLE

03 SWOT ANALYSIS

04
CONCLUSION
 01
MARKETING ENVIRONMENT
 Marketing environment

Internal External
SWOT PESTLE
 02
PESTLE
 POLITICAL
• Corporate Tax
Opportunities • Politically Stable

• Strict food regulations.

Threats • Corruption negatively influence
the business environment.
 ECONOMICAL
• Employment Opportunities.
Opportunities • Exchange rates.(lead to profit)

• Exchange Rates.(lead to loss)

Threats • Increase in Commodity price.
 SOCIAL
• Post Pandemic, lifestyle of
Opportunities people have shifted towards
healthier options.

Threats
• Usage of water.
 TECHNOLOGICAL
• Digital marketing
Opportunities • Digital platforms.
• Blockchain Technology.

• Competitions so they need

Threats to be innovative.
 LEGAL
• Patent and copyright laws
Opportunities

• Food regulations.
Threats • Labor laws, Environmental
laws.
 ENVIRONMENTAL
• Green/eco friendly products.
Opportunities • Reuse packaging.

• Heavy usage of water.

Threats • Usage of plastics.
• Excessive resource depletion.
03
Swot
Analysis
 This is an infographic

WEAKNES
STRENGTH
S
01 02

OPPORTUNITIES THREATS
03 04
SWOT
STRENGTH WEAKNESS

• Nestlé India was totally unaware

• Global presence and were ill prepared to handle
• Strong Brands a regulator's call on Maggi ban
• Strong leadership
• Unmatched R&D • Problems in Product marketing
SWOT
OPPORTUNITIES THREATS

• Increasing Transparency • Climate change.

• Healthy diet options • Food Regulations, Product

Quality and safety
• Potential in confectionery and
beverage segment • Competitions
What’s next?
Being a well-established company in India, Nestle India will continue to manufacture and
market its product so as to create sustainable value for the long term. Along with that, the
company will focus on providing wide varieties of high quality and safe products at
affordable prices. India’s economy is booming; people are earning more and their lifestyle
is changing. To catch up with that the company is striving to anticipate people’s needs in
order to provide convenience, taste, nutrition and wellness through its product chains.
OUR TEAM

● SREE HARSHINI R (D22NKC17)

● ABIRAMI S (DK22NKC01)
● BARATH VENKATRAMAN S (D22NKC03)
● NITHISH R K (D22NKC07)
● ARUN VIKASH K S (D22UTC02)
● HARI LAKSHMANAN V (D22UTC11)

 
Thanks