Presented by:

• Md. Tusher Khan –1810908

•  Nujhat Nawar-1920654 
• Lisa Khan- 1920890
•  Fahad Hossain - 1810602
                 Daraz employer case study
Daraz Group is the largest e-commerce portal owned by Chinese retail & e-commerce
giant Alibaba, serving more than 15 million customers monthly across Pakistan,
Bangladesh, Nepal, Myanmar and SriLanka. Daraz customer service managers had a clear
vision on how to scale within thriving e-commerce sector to get closer to its end users: by
improving the experience after product & service purchase. But while achieving customer
centricity, employee centricity was forgotten and this led to disengaged and unhappy
employees who started bad mouthing daraz on various portals. According to the article,
employees at Daraz are critical of each other’s ideas and performance both openly, during
meetings, and covertly, by sending negative feedback to each other. And these behaviors
might be the reason of the issue in their recruitment and selection policy No data was
provided, but the impression left by the article was that because so many good people
have left Daraz, it pursues either intentionally or unintentionally what can be called a low-
communication strategy when it comes to people.
    Company
Overview

Daraz Group is the largest e-

commerce portal owned by Chinese
retail & e-commerce giant Alibaba,
serving more than 15 million
customers monthly across Pakistan,
Bangladesh, Nepal, Myanmar and
Srilanka.
 Analyze the work culture and its impact on
the company 

From the case study, it is evident that the culture of Daraz can be said to be a two-sided
coin. The company, on one hand, is very prosperous and empowers its staffs to perform
great things. On the other hand, the company has a work culture that is to put it
considerately, competitive and extremely demanding. The system in Daraz is one where
any person can anonymously call out other person for imagined or real offenses. The
case also points out that the company boosts an array of principles which are
unreasoningly high. The unattainable pressures and anticipations workers think to
achieve them could lead to considerable distress. Moreover, there is a creation of
unhealthy competition amongst the workers.
 The Process of selecting candidates focuses on
abilities, knowledge, skills, experience and
various other related factors as the right
selection may increase the overall performance
of a company.  Daraz can utilizes several steps in
its recruitment process to gauge which candidate
is worthy of gaining employment. 
To Improve • Job Application 
recruitment & • Interview through Telecommunicate means 
selection policy  • Daraz Assessment Tests 
• Daraz Assessment Center 
• Written case study
• Group Discussion 
• Final Interview 
• Training & Orientation process 
 To Improve Training opportunities 

Daraz’s Training process of training the employee in a way that increase the chances of
goal attainment. Daraz’s main objective in training is to help the organization to achieve
its goals by adding value to its employees. Develop the capability of employees and to
improve their performance; Help associates to grow. Human Resource Department will
train the employees according to the company work environment. 
• Team building and training 
• Wellness and health 
• Diversity 
• On the job training   
 Performance appraisals are one of the most
important requirements for successful
business and human resource policy.
Rewarding and promoting effective
performance in organizations, as well as
identifying ineffective performers for
developmental programs or other personnel
Performance actions, are essential to effective to human
resource management. 
appraisals Daraz Bangladesh appraisal process: 
• Self-evaluation 
• Administer appraisal 
• Part Time Committee 
• MD Committee Time 
• review meetings 
 Conclusion 

Following the Case study about how Daraz treats its workers, the company has faced a
great deal of backlash. It’s hard to read this and not come away with the feeling that
something is very wrong. This particular case has initiated a widespread debate over
how Daraz and the technological industry, as a whole, treats its workers. The culture
and workplace conditions need to become Daraz’s priority. If Daraz could develop a
work environment that encouraged a healthy and happy workforce, while continuing to
deliver amazing customer service in a sustainable way, the world would begin to see
positive change in the lives of millions of people worldwide.