TOM PETERS

From TOWEL group

 1 3 Minute Apologies

2 Brand You

3 Build Your Ow Legacy

4 Engage Your Brai Game

ASSIGNMENT
5 Five Guys From Delaware

6 Make Your First Impression in 7 Seconds

7 Out Read Everyone

8 Read These Books

 3 MINUTE APOLOGIES
Can you think of an example where an apology could have made a difference early on to improve
a situation that went bad?

Scenario 1
Scenario 2
There has been some incident whereby
Biotech department cannot deliver items Due to unavoidable circumstances we
to our customers such as Nestle even sometimes apologize to customer before
though it is bulb order. Apologize has we reach their place and inform the
been effective to calm the customer customer how long we will be late for an
although sometimes is not solely the appointment make a lot of differences.
sales problem but also with Usually also if we are late make sure the
logistic and manufacturer due to rescheduled time is accurate to avoid negative
pandemic. Always try to update impression.
customers to the extreme point find
answer from principles or statement
letter. Try our best to
accommodate customer disappointment
and apologies rather than keep them
unattended.
Give Tom’s ideas a try. Call and apologies. See if it works. If it does, then share your success stories
with others.

There has been incident that we apologize to the customer Winaros due to
the shortage of test kit supply in Rbiopharm. Customers has forgive us and
give us to chance to replace with other brands kit which we buy from our
competitors. At last they still give us the chance to serve them and use our
kits.
 BRAND YOU
What do you think is your “brand advantage”? What are your areas of distinction?
Think about this and write down some of your ideas in the space below.

Our company working

culture create our own Content Content Areas of distinction : our
branding. peoples
01 02
Most of our talent has a
Preserverence. we always show our strong good educational back-
present and keep up the work as Content ground and at least has
Content
preservere provide result. been working many years
06 03 with the company with
good experience

Our peoples are working closely Content Content

Interdepartement and
together and has some flexibility
and freedom have more 05 04 cross country coopera-
tion has enable us to be
innovation and creativity to sell competitive and has an
our product. Each peoples are an enterpreneurship
entrepreneur themselves.
Think about how you can behave in a more entrepreneurial fashion. How can you generate new ideas?
how can you help yourself standout?

- Generate new idea from visiting customers and collecting information from our
customers.
- Study competitor movement.
- Cover as much area as we could interm of sales.
- Always follow up customer needs.
- Proactive to advise customer on the best product that we can offer. Act as a
consultant or an advisor rather than a sales.
- Provide technical support to help customer solve some special matrices.
 BUILD YOUR OWN LEGACY
The great UCLA coach, John Wooden
01 said, “Make each day a masterpiece”.
Ask yourself “what is your legacy today”.
From a pragmatic standpoint you could
ask yourself, “what did I move forward
today?” Every day does have a legacy.
What did you move forward?
03 - motivation that I will achieve my goals
and targets.
- Trust and good communication.
What is your Legacy Today?
02 - When I meet with customers and discussion
about new information to them. I feel the new
knowledge is the legacy for them that they can
share also towards another.
- My legay today is that I can build your trust with
customers through explanation and proof (trial).
This trial is also our first attempt. This could be
something that make me move forward.
How can build your legacy and your
04 company’s legacy every day?
- Unifying each other vision and mission
- Help each other
- Focus on work according to jobdesc
- Provide good communications
 ENGAGE YOUR BRAIN!
What Picture is this?

In the book TheConclusion

Talent Code, PTauthor:
Ainrsaas, elsasbeihtd in 2011, is the ladneig dsbuttiroir in food sfaety and food cemhtsriy
Dan Coyle speaks about waystnisetg
to eqpnuemit and ktis, as well as enniegrneig puocdtrs. Cltrbolaaoe with Aacherm (M) Sdn
Bhd, PT Aasarnis has two main diiionvss; Bocgntlihooey Dovisiin and Erinengneig Dsviioin.
The test result conclude that, if we have the same vision and goal,
build talent. He also explains Our
anBonicetloghoy
ex- Dsviiion pvrodie sooutlnis raeteld to hyigene motnorinig, qialuty acnruasse,
our brain already
pogahtenengage. If our brain
tsneitg, and bcsiimotrhey already
epiuqenmt. Our pcruotdsengage, we
cevor form the will godeln
traionatidl
ercise that shows how our
achive the human
goals,
(Mreckeven
Mioirllpe,ifGmenray),
there are many obstacles or interventions
srdaantd mothed to apropevd ripad moethd. Some of our bdnars taht we spoprut are Bciorootnl

brain works – and how you can en- Can you read this?
R-Brpihoam (Gremnay), Rmrelabos Petgoahn (USA), Blifoie (Iatly), Nsaco (USA), Picromol,

gage your brain. When our brains are

Eonurfis Amanil Dagscitonis and YSI Life Scnceie (USA).

Our Eineinrgeng Diivsoin is the leadnig pedroivr of mixing and prnssoeicg smsteys, filud
regularly engaged, we are better atseymtss, aritgaots, aearorts, steprraoas, mxries that are wieldy uesd by food and
hnildang
beavegre pciseorsng plntas, chiecmal, pronaesl crae and pheractmaacuil. The bnards we offer
work. are SPX Flow Whuskeaa Cerrhy Brulerl (USA),

Lhngtiin Mxiers & Pnlety Mierxs, UTG Mixing Gourp, Joshonn Pump, Iadng (Gamrney). Sttalifo
LETS PLAY THE BRAIN GAME >> (UK), Sejectih (Koera), and Piab (Sweedn).
 FIVE GUYS FROM DELAWARE
Showing up matters – and as Tom points out, it mattered with the crafting of the US Constitution.
Are there times when you”blow off” something? Do you fail to “show up” on occasion?
Think about how you can better at showing up, particularly when a project is important.

YES
To be better at showing up
Sometimes we face a problem before
- Motivate ourself that showing up is important 
our occasion then cannot attend the
avoid feeling tired/disinterested
occasion.
- Put it on our calendar  avoid overlapping agen-
da/forget the agenda
Example: We have a sudden agenda
- We have to make sure a day before, check the ti-
(overlapping schedule).
me  avoid late on the agenda
Unfortunately the new agenda was
- We learn what will be discussed/issued on the
more important than the plotted
occasion  know what to do
agenda. Therefore, we could not be
- We prepare before hand  confident and ready
able to show up on the other
- We come in with the right attitude, having the
agenda.
dedication, the drive, the passion
 FIVE GUYS FROM DELAWARE
Another important aspect of shwing up it that it shows that you care about an issue or project.
Do you indicate to the people around you that a project is important by “showing up?”
What can you do to be better at this?

YES
Here are what we do to be better :
We indicate to the people around that
- Be on time
a project is important by “showing
- Be enthusiastic
up”. Since, showing up can lead to
- Be prepared
success by enabling us to reach our
- Remain them regarding the agenda, so they are not
fullest potential.
forgot
- Ask them if they need any help, so they are confi-
dent to showing up on the agenda
- Do a small talk regarding the important of showing
up on the agenda
 MAKE YOUR FIRST IMPRESSION IN 7 SECONDS
How we present in the first 7 seconds :

Be on time Use a relaxed, calming and clear voice

Show that we are interested Hesitation might show insecurity

Smile Radiate confidence

To radiates warmth and make By maintaining eye contact and
others feel more comfortable maintaining confident posture
around us

Dress Appropriately
Adapt our clothing to the occa- Show energic attitude and
sion, make sure it fits well and show compliment
clean
MAKE YOUR FIRST IMPRESSION IN 7 SECONDS
What an we do to be better at first impression :

Prepare a solid introduction Use hand gestures

Plan our opening and speak in a To reinforce verbal communication
loud and clear voice

Set up a condition
Anything to show

Remember people’sname
Miror body movement
Shows that we value them
Build trust, subconscious sense
of solidarity
 MAKE YOUR FIRST IMPRESSION IN 7 SECONDS
How can we amp our attitude

Tae steps to act with a purpose

Wake up early every day
So that our actions are in line with
our values Feeling fresh

Being polite when given help

or asking Evolve ourself
Always say please and thank Pass our limit every day
you

Expect the best out of every Stop compare ourself with

situation instead of the worst others,
Radiates positive vibes
It can drag ourselves down
Elements first impression and how to improve these elements :

Punctuality Clothes Smile Eye Contact

Good Posture &

Handshake Enthusiasm Energy
Body Language
OUT READ EVERYONE
How much you read?

29% 1 Book/Magazine per year

57% 1 Book/Magazine per months

14% 1 Book/Magazine per week

 How diverse is your reading?

Other 5%
Culinary 5%
Self Development / Psychology 16%
Cultural 11%
Social 11%
Science 21%
Economics 11%
Politics 5%
Ideology / Religious 16%
 List the books you’ve read in the past three months

29%

71%

No, I didn't read any book Sure, I read some books

In order to answer these questions, we think that having survey is a better way to gain the information
about the reading habit in our team. Here is the result:

FICTION NON-FICTION

- The Breakdown - A Guide to Fluid Mixing

- Behind Closed Doors - Pompa Sentrifugal
- The Good Lie - GRIT
- Then She Was Gone - Seni Bersikap Bodoh Amat
- What Lies Between Us
- His and Hers
- Rock Paper Scissors
- The Good Sister
- The Seven Husbands of Evelyn Hugo
- The Love Hypothesis
- Birthday Girl
- Better Than The Movies
- Negeri 5 Menara
- Ranah 3 Warna
- Bumi Cinta
- Scarl
- Overload Light Novel
Do you read magazines and newspapers ?

29%

71%

No, I don't Yes, I do

In order to answer these questions, we think that having survey is a better way to gain the information
about the reading habit in our team. Here is the result:

- Food Review
- Irjen Sambo News
- Pertalite News
- Ayla EV Concept
- Kompas
 Which websites do you regularly visit ?

29%

71%

I don't visit any website regularly Yes, of course

In order to answer these questions, we think that having survey is a better way to gain the information
about the reading habit in our team. Here is the result:

- quora.com
- www.fodsafety.gov
- www.foodstandards.gov.au
- www.foodsafetynews.com
- detik.com
- Youtube.com
- Google.com
- Twitter.com
- Kompas.com
- Viva.co.id
- Tempo.co
- Meionovel.id
- MSN News
Is there diversity in what you’re reading or is it all the same?

29%

71%

Yes Not sure

 Do you think you can read more?

43%

57%

Yes, I can read more No, I am not sure

List five books that you are interested in but for some reason have never read
FICTION
- Beartown (Fredrik Backman)
- Recursion (Blake Crouch)
- Piranesi (susanna Clarke)
- Sebuah Seni untuk Bersikap Bodo
Amat
- Rantau 1 Muara
- Anak Rantau
- Harry Potter Fantastic Beast
NON-FICTION
- The Code Breaker (Walter Isaacson)
- Empire of Pain (Patrick Radden
Keefe)
- WWTP (Book by Edy)
- Psychology of Money
- Atomic Habits
List five magazine that you are interested in but for some reason have never read

- Detik Metro
- National Geographic Magazine
- Sawit Indonesia
READ THESE BOOKS
How many of these books have you read?

None of them

0%
If you haven’t read any, check them out and see which ones are of interest you.
Get one or two and give them a try!
INFLUENCE : THE PSYCHOLOGY OF PERSUASION by ROBERT B. CIAL-
DINI

Influence, the classic book on per-

suasion, explains the psychology of
why people say “yes” – and how to
apply these understandings. Dr.
Robert Cialdini is the seminal ex-
pert in the rapidly expanding field of
influence and persuasion. His
thirty-five years of rigorous, evi-
dence-based research along with a
three-year program of study on
what moves people to change
behavior has resulted in this
highly acclaimed book.
You'll learn the six universal principles,
how to use them to become a skilled
persuader—and how to defend your-
self against them. Perfect for people in
all walks of life, the principles of Influ-
ence will move you toward profound
personal change and act as a driv-
ing force for your success.
INFLUENCE : THE PSYCHOLOGY OF PERSUASION by ROBERT B. CIAL-
DINI

It’s just one of the example,

people will say yes when
provide the reason in our
proposal.
 EMOTIONAL INTELLIGENCE : WHY IT CAN MATTER MORE THEN IQ by
DANIEL GOLEMAN
Everyone knows that high IQ is no
guarantee of success, happiness, The best news is that “emotional literacy”
or virtue, but until Emotional Intelli- is not fixed early in life. Every parent,
genc-e, we could only guess why. every teacher, every business leader and
Daniel Goleman's brilliant report everyone interested in a more civil
from the frontiers of psychology society, has a stake in this compelling
and neuroscience offers vision of human possibility.
startling new insight into our "two
minds"—the rational and the
emotional—and how they to-
gether shape our destiny.
Through vivid examples, Goleman
delineates the five crucial skills of
emotional intelligence, and shows how
they determine our success in relation-
ships, work, and even our physical
well-being. What emerges is an en-
tirely new way to talk about being
smart.
EMOTIONAL INTELLIGENCE : WHY IT CAN MATTER MORE THEN IQ by
DANIEL GOLEMAN

- Part One : The Emotional Brain

- Part Two : The Nature of Emotional Intelligence
- Part Three : Emotional Intelligence Applied
- Part Four : Windows of Opportunity
- Part Five : Emotional Literacy
How much energy do you pay to the people side of things ? How
much attention do you pay to the numbers side?

I think both of them should be balanced and proportional,

however I can’t describe it as 50:50. I believe the ratio may
vary in each organization. Because the heart of
organization is people, without having “good people”
organization can’t be productive.
Thank you