SOCIAL MEDIA AND

INTERNET MARKETING
Topic:  2 seater mini/ev cars - smaller
cheaper cars suitable for city travel
Name: SYED MOHAMMAD WAHAJ NAQVI
REG#:46115
 Customer Profile

Purchases Buyer Profile Social Media Choice

75% 25%

Online Local

PAKISTAN/KARACHI
Age 25-30

Studies Graduate
Student/Entry
Job position in any
organisation As we have target young adults for 2
seater ev car so they spend most of
Salary 50,000 - 100,000pkr
their time on above meintioned social
gender male media platforms
 Customer Profile

Consumption behaviour:
young adults mostly use
bikes for travelling and car
CELEBRITY THEY cost them more and
BRANDS
FOLLOW: travelling on bike is not safe THEY
anymore,so we have a
@iamsrk soluton now they can travel LIKE:
in 2 seater car which is as
@elon.musk budge friendly as a bike and
@markzuckerberg give comfort as acar.

Personality

Extraversion.Innovative

creative Tech-lover
 Customer Profile

Passion points. Pain points.

• New in market
• Can travel economically. • Availability of parts.
• Easy to handle in traffic. • Less charging stations in
• Low maintenance.
Pakistan.
• Due to EV engine it will be • Cant travel on a long
envoirment friendly car.
route.
• It can park anywhere in a
• Less space only 2 people
narrow or short space.
can travel
 F
U
E
L
VALUE PREPOSITION MAP
C
O
N
GAIN CREATORS: S
O U
FUTURISTIC CAR CUFF M
NEW TECHNOLOGY SITCEP
O W
INT MEOR CU
FUEL EFFICIENT I NOV R GKE ST
O ATD AIN
R O
Product/service IOAI SAN ME
N NLY : FD R
, B T IRS J
2 seater EV car URGADVSTUD OB
T
, EN :
EETLLMO
PAIN RELEIVER: FRIN OTV B
S IEG EROT
• Envoiment friendly T ND , H
U LY NENE
• Electric car no fuel requiredC . EDED
S
• Less space required. K
I
N
T
R
PRODUCT CONTENT: BUGDET AND ENVOIMENT FRIENDLY
A
ELECTRIC
F CAR.
USP: Economical and F comfortable daily traveling vehicle.
I
BENEFITS: it will make fuel
C consumption zero and due to its small size
it can travel as fast as a bike in traffic.
,
 Content strategy

NATIVE CONTENT: PROVIDING SOLUTION TO CUSTOMERS PROBLEM

FACEBOOK ads will be a better social media platform to target customers via
native content.

For example: DO YOU WANT TO GET RID OF USING FUEL IN DAILY TRAVELLING?
DO YOU WANT A ECONOMICAL AND COMFARTABLE VEHICLE?

idea to engage customers with your product on 14th August, Pakistan Independance
Day

LETS GIVE PAKISTAN A GOOD FUTURE BY USING ECO/ENVOIRMENT FRIENFLY CARS.

 Channel strategy

• Influencer
• Using print • Small videos • By creating marketing
ad and flyers as stories a blog with through
as Facebook complete influencer on
ads information YouTube.
• By uploading
• Posting cinematic • Targeting • Running ads on
reviews and shorts/reels of companies YouTube
details in car on to give a through Google
Facebook instagram. fuel ads.
groups. efficient
cars to their
employees.