Group #....

FACTS: Facts Presented in the Case

INFERENCES / INSIGHTS: about consumer Needs and Motivations

SOLUTIONS: Products / services that address the Inference / Insight

Assignment1: Gaming the Gamers

Assignment Task: Read the case “Gaming the Gamers”. Identify meaningful solutions
that the firm may provide towards reaching its marketing / business goals. Process to be
followed:
• Compare the three segments (Solitary gamer, Genre gamer, Multiplayer gamer) for which
extensive data is provided in the case and its exhibits. 
• State relevant facts in the template provided - not all facts, but those that are relevant. 
• State one or more insights that you've arrived at from the facts that you've listed
(insights are based on consumer needs and motivations)
• List solution(s) that the firm can provide that would meaningfully address
consumer needs and motivations - this may be for one or more of the three segments.

• The length of the submission is One (01) slide only (as given in the template).

Assignment1: Gaming the Gamers