BUISNESS

VERTICALS
IN HEALTH
CARE
 Healthcare
The healthcare industry (also called the medical industry or health economy) is
an aggregation and integration of sectors within the economic system that
provides goods and services to treat patients with curative , preventive,
rehabilitative and palliative care. It includes the generation and
commercialization of goods and services lending themselves to maintaining
and re-establishing health. 
VERTICALS of the Healthcare
Industry
✗ Health care services and facilities.

✗ Medical devices, equipment, and hospital supplies

manufacturers.

✗ Medical insurance, medical services, and managed

care.

✗ Pharmaceuticals & Related Segments.

SWOT –
ANALYSIS
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 SWOT – ANALYSIS
Strength Weakness Opportunities Threats
✗ High success rate in terms of ✗ High financial cost ✗ Competitors
performance ✗ Space for new inventions
✗ Needs specific ✗ Stable demand is not
✗ Continuous investment qualification and expertise✗ Increase in no. of testing lab available
and awareness.
✗ Niche market base ✗ High maintenance ✗ Security breaches
Pestel Analysis
 Pestel Analysis
Political factors Economical factors Social factors
✗ Pricing regulations ✗ Skill level of ✗ Rise in population
workforce in Medical
✗ Taxation Appliances & ✗ Demographic situation
Equipment industry. of the people like
✗ Anti-trust laws related ✗ Rise in disposal aging factor
to Medical Appliances income
& Equipment ✗ Exchange rates &
stability of host
country currency.
 Pestel Analysis
Technological factors Environmental factors Legal factors
✗ Digitalization of ✗ Rising pollution level ✗ Consumer protection
healthcare industry and e-commerce
✗ Air and water pollution
✗ Rate of technological regulations in Medical ✗ Increasing regulations
diffusion Appliances & related to the right to
Equipment industry trade machines and
✗ Robotic process equipment
automation ✗ Recycling.
operati
on
 • It includes fabrication of a medical device, from designing a manufacturing
process to scale-up to ongoing process improvements.
 
• It also includes the sterilization and packaging of a device for shipment.
 
 
• Medical device makers strive to be faster, more efficient. Thus,
manufacturing demands constant insight into renewable resources,
sustainable materials, equipment that is more energy efficient.
 
• Solutions to these issues can come in the form of improved processes,
technological advancement.
 
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• The same principles apply to the packaging process.
 
• Such “LEAN” manufacturing is called (industry best practice).
 
• Speed and cost-savings is important but quality control is most
important in medical device market.
 
• Packaging validation as a the final step.

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Marketing strategy
✗ Effectively Demonstrate Complex Products

✗ Stay Engaged, From Beginning to End

✗ Focus on Their Patients

✗ Build a website that's easy for doctors to navigate

✗ Analyze Your Competitors

KEY DRIVERS
1 Medical Parks
2 Medical Tourism
3 Health Insurance
4 Disposable Income
5 Changing Preferences
6 Technologies

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Competition in stethoscope
manufactures
✗ 3B Scientific ✗ AMD Global Telemedicine
Competition in ecg manufactures

✗ ASPEL ✗ AMD Global Telemedicine

Competition in injection
manufactures
✗ Sunwin Healthcare ✗ Dm Pharma
 THANK YOU
1. KESHAV DHOOT – 20709099

2. DEEPTI GOYAL – 20709110

3. PARISHI AGGARWAL – 20709142

4. HARSHIT GAUTAM – 20709143

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