SALES TALK

New CBR250RR
 Sales Talk
EMOTIONAL BENEFIT Rasa Bangga ketika berkendara, Manly & Sporty

RIDING EXPERIENCE Miliki pengalaman terbaik merasakan perfoma balap dengan mesin 250cc 2 silinder
terbaik dikelasnya yang memiliki karakter design speedy shape & agresif

DESIGN TARGET COMMUNICATION

“AGGRESSIVE SPEEDY SHAPE Racing Enthusiast Racing + Lifestyle Lifestyle

DESIGN” (Big Bike Admirer)
Evolving appearance with Full
Fairing Big Bike Presence Product CBR250RR SP & SP-QS with CBR250RR SP & SP-QS CBR250RR STD, Black
Preference Power Up & Racing with High Racing Freedom with Big Bike
Color: Features Performance and Big Appearance & Lifestyle
BLACK FREEDOM
STD Bike Appearance Usage
MAT GUNPOWDER BLACK METALLIC
SES A to A+ SES A to A+ SES B+ to A
SP MYSTIQUE BLUE (More Valuable Price)

BRAVERY RED BLACK

Previous First User & Step Up Sport Mid First User, Step Up AT High & First User & Step Up AT High
Bike Sport Mid
SP-QS HONDA RACING RED
TRI COLOR
User Image Macho/Manly, Dominant, Macho/Manly, Confident, Macho/Manly, Confident,
Established Center of Attention, Trendy, Center of Attention
Established
PERFORMANCE
M/C Image Sporty, Advanced, Best it’s Sporty, Best it’s class, Sporty, Dashing, Proud to
Class, Proud to Own Dashing, Luxurious, Proud Own
Highest TOP SPEED & city to Own
acceleration in 250cc 2cyl class,
improve POWER Riding Style High Speed, Riding for High Speed, Big Bike Riding With
Challenge, Big Bike Experience Experience Community/Friends, Big
 Performa tertinggi di kelasnya Bike Experience
 Sales Talk
Full Digital Panel
Meter
Throttle by Wire
& Riding Mode

Hazzard Lamp
Assist/Slipper Clutch (SP (SP & SP-QS variant)
& SP-QS variant)

All LED Lighting

System
Twin Muffler

SFF-BP Inverted
Front Suspension
Increase Performance
(SP & SP-QS variant)

More Full Fairing Big Bike Appearance

 Sales Talk Full Digital Panel Meter 
Throttle by Wire & Riding
Mode  Tidak menggunakan Tampilan modern, canggih,
kabel gas. Mengoptimalkan mudah dibaca dan informasi
akselerasi yang lebih halus. yang lengkap.
Mengatur keseimbangan kerja
mesin. Dilengkapi dengan plihan
Hazzard Lamp
mode berkendara
(SP & SP-QS variant) 
Dilengkapi dengan lampu hazard
untuk kondisi darurat.
Assist/Slipper Clutch
(SP & SP-QS variant)  All LED Lighting System 
Handle kopling lebih Ringan & Engine Aplikasi lampu LED pada
brake lebih Halus semua titikpencahayaan (lampu
depan,belakang & sein).
Lebih terang dan canggih.
Twin Muffler  Desain
knalpot ganda yang lebih
gagah dan macho.
SFF-BP Inverted Front
Suspension  Lebih canggih
Increase Performance dan handling yang lebih stabil.
(SP & SP-QS variant)  Suspensi depan yang meredam
Tambahan performa dari sisi getaran lebih optimal.
tenaga
Full Fairing dengan tampilan Big Bike
THANK YOU