SEMIOTICS

(UMBERTO
ECO)
GROUP 6

1. ENDANG GAYATRI FUJI LESTARI 20217470068

2. RACHEL ADELAINE NAINGGOLAN 20217470153

SEMAN
3. SISKA YANI DESI KARLINA 2021747004

TICS
 UMBERTO
ECO’S

01 02
BIOGRAPH
INTRODUCTION
Y

03 04
SEMIOTICS THEORY Specific Semiotics

05 06
A THEORY OF CODES SIGN PRODUCTION

07 CONCLUSION
 01

INTRODUCTION
 DEFINITION
- -
Semiotics  SEMESION SEMAINON SEMAINOMENON

SIGN SIGNIFIER INDICATION

Semiotics is generally defined as the study of signs or epistemology of the existence or reality
of signs in people's lives. A sign is defined as anything that conveys something, usually called
meaning, for the interpretation of the sign.

Semiotics was invented by a Swiss linguist named Ferdinand de

Saussure and Charles Sanders Pierce, an American philosopher.
 02
UMBERTO ECO’S
BIOGRAPHY
 UMBERTO ECO
UMBERTO ECO was born in Piedmont, Italy, in 1932, and
studied philosophy at The University of Turin. He is the author of
over a dozen books on semiotics, literary theory, and cultural
criticism as well as the best-selling novel The Name of Rose
(1980) and, most recently, Foucault’s Pendulum (1989).

Umberto Eco is an eclectic theorist whose work in semiotics has contributed greatly to the
developments of a philosophy of meaning. A journalist, professor, academic, and novelist,
Eco has made a study of textual pragmatics and the aesthetics of reception.

Umberto Eco is a professor at the University of Bologna in Italy; he is also the

president of the International Center for Semiotic and Cognitive Studies.
03
SEMIOTIC
THEORY
 SEMIOTIC THEORY
Eco defines semiotics as “logic of culture” (in Beardsworth and Auxier, 2017);
Another view he mentions "in the semiotic relationship between the sign and its
meaning or, in other terms, between expression and content there is room for
interpretation".
Eco classified semiotics into two
types
Specific
General Semiotic Semiotic
- Aims to be the grammar of a
Just a philosophy of language that particular
emphasizes a comparative and sign system
systematic - Specific semiotics can have
approach to language predictive
power
04
SPECIFIC
SEMIOTIC
Specific semiotics broaden the knowledge of sign and interpretation

Natural events
(i.e. earthquake)
Natural
Produced by human beings
(i.e. smoke indication a fire)

Significatively produced
(i.e. the barking of a dog)
Conventional

Purposely made
(i.e. a chair for sitting)
04
A THEORY OF
CODES
 Code and decode, in this case; describe the
Theory of Codes  underlying meaning of a sign, word or phrase
chosen in the place of another word; in
another word, a theory of codes expresses the
interpretation of an underlying meaning of
words or phrases.
05
THEORY OF SIGN
PRODUCTION
Theory of Sign Production

The common use of languages, the evolution of codes,

aesthetic communication, different types of interactional
communicative behavior, the use of signs in order to mention
things or states of the world, and so on.
06
MODES OF SIGN
PRODUCTION
CLASSIFICATION
Classification of sign production and interpretation
 The physical labour required to produce the expression, that
is, recognition, ostension, replica or intention.

A process that takes place when an event is interpreted by the

Recognition sender

Process making kind of codes. This is also the case in synecdoche and metonymy,
where an object is used to represent the kind from which it comes or a part of an
Ostension object is used to represent the whole. (i.e. pointing to a specific house to indicate that
you are looking for a place to stay)

Replica A process of producing abstract type

Define a mode of production in which something has been changed from something
Invention
else that has not yet been defined, (i.e. produce new metaphors by chance)
 07
CONCLUSION
 CONCLUSION

Semiotics theory studies signs or signs systems. Semiotics can be divided

into two forms, they are specific and general semantics. Specific
semiotics has a purpose as the grammar of a particular sign system.
General semiotics is a philosophy of language that emphasizes a
comparative and systematic language approach.
 REFERENCES

Beardsworth, S. G., & Auxier, R. E. (2017). The philosophy of Umberto Eco.

Open Court Publishing.

Hoxha, B. (2022). Umberto Eco's semiotics: Theory, methodology and poetics.

Cambridge Scholars Publishing.

Najar, M. R. (2019). UMBERTO ECO’S NOTION OF SEMANTIC

PLURALITY IN THE INTERPRETATION OF TEXTS, 9(6).