SWOT analysis of Jusan Bank

Strengths
 Jusan Bank has many good employees and a high level of service.
 Jusan Bank has a good form of banking automation, which connects the customer service service in the
bank's office with the bank's customer accounts in the back office.
 Jusan Bank has a good understanding of the client's path, as in order to adequately assess the bank
client's journey, it is extremely important to catch the client's voice, carefully listening to his motives,
expectations, desires and needs, as well as his assessment of the existing client experience.
 Broad product range
 Seen as having strong corporate social responsibility
 Easy-to-use apps
 Weaknesses
 No distinct product features
 Undifferentiated products
 Limited online advertising experience
 Limited social media success
 No expertise in creating engaging online content
 Broad competitive set
 Opportunities

 Develop a customer relationship culture

 Attract new customers through special offers
 Shift to a customer-centric marketing outlook
 Expand product mix
 More clearly differentiate product offering
 Expand number of banks
 Advertise on online comparison websites
 Creating more engaging social media content
 Become a disruptive innovation
 Threats

 Becoming a market laggard

 Consumers becoming more price sensitive
 Inability to grow the customer base long-term
 Growing competitive set
 Online fraud
Can any of your strengths help with improving your weaknesses
or combating your threats? If so, please describe how below.

1) As I have already said, Jusan Bank understands the client's path well and attentively listens
to his motives, expectations, desires and needs, so they will be able to compensate for the
lack of experience in creating attractive online content
2) By creating a lot of online content in social networks, they will be able to compensate for
the limited experience of online advertising
3) Over time, they will also be able to gain success on social media
4) As I have already said, Jusan Bank has a good form of banking automation, so they will be
able to compensate for a wide competitive set
Based on the information above, what are your
immediate goals/next steps?
1) Become the best bank in social networks
2) Create more engaging social media content
3) Develop more customer relationship culture
4) Attract more new customers with the help of special networks
Based on the information above, what are your
long-term goals/next steps?
1) Build many bank branches in each city
2) Build many regional branches in the CIS countries
3) Increase equity by at least 1000 billion tenge
4) To increase the bank's assets at least 1000 billion tenge