First Heartland Jusan Bank

“Jusan is a symbol of home and motherland in the Great

Industry: Bank Steppe. We are a Kazakh bank that works for the prosperity
of our country and all people.
We want you to feel secure and free to meet your daily needs
Product & Services: Deposit, credit, investment services using Jusan Bank products. And at the same time, they
always felt at home.” they say on their website.
Size of business: 4 302 employees First Heartland Jusan Bank is a Kazakhstani retail bank. In
2015, the bank took the 3rd position in terms of assets and
Revenue: 502 974 mln KZT profit among second-tier banks of the Republic of
Kazakhstan.
Jusan Bank topped the global rating of banks in terms of
Location: Almaty return on assets (ROA) according to the authoritative British
magazine The Banker. According to The Banker’s 2019
ranking, which was published in the July issue of the
magazine, Jusan Bank became the best in terms of ROA not
only among the banks of Asia and Oceania, but also topped
the world TOP, demonstrating an indicator of 18.43%
 MARKETING MIX
Product
Like other banks, Zhusan Bank offers a standard set of services:
 deposit services - attraction of clients' funds at bank interest
 credit services — provision of loans at a certain percentage in favor of the
bank
 cash and settlement services — conducting non-cash and cash payments
 investment services - offering the consumer options for investing their
own funds in property, securities
 currency services — conversion of the national currency into the currency
of other countries and vice versa
 trust services — trust management of the client's property in his interests
Promotion
The complexity of banking services are resulted from different kinds of
them.
The most important feature of banking is the persuasion of customers
benefiting from services.
Zhusan Bank is actively promoted in many social networks such as
Instagram, Facebook, YouTube, tick tok and so on.
Website: jysanbank.kz
Instagram: https://www.instagram.com/jusankz/?hl=ru
They also launched a unique campaign "Parade of cars from Tsesnabank"
in 2007 for advertising
Name: First Heartland Jusan Bank
Price
Price, which is an important component of the marketing mix, is named
differently in the transaction exchange base in which it occurs.
Banks must price the services they offer. By doing this, they maintain their
relationship with existing customers and accept new ones.
Prices in banking have names such as interest, fees, and expenses. Price is the
only element of marketing variables that generates profit while others cause
costs.
While elements of the marketing mix other than price affect sales, price
directly affects both profit and sales.
Banks must be very careful when setting their prices and pricing policy.
Because errors in pricing lead to the fact that customers switch to competitors
offering similar services.
Place
Zhusan Bank is one of the largest companies in Kazakhstan, so their
services can be used in all cities of Kazakhstan.
The head office is located in Almaty, Medeu district, Nursultan
Nazarbayev avenue, 242
As of October 1, 2019, Zhusan Bank has 20 regional branches and 118
branches.