FASHIONOMICS AFRICA

 
Setting up a strong Business Model leveraging the Business Model
Canvas Value Proposition : Understanding your customers’
needs and identifying the business’ needs
Delivered by
Today’s Session

We What is a Business Model Canvas and

why have one
will Building blocks of a Business Model
cover Canvas
Welcome

While Check sound and camera; please turn

cameras on if you can
you
What are you looking to get out of
wait: today’s session? (Put in the chat)
Today’s Facilitator

Akinwade Akinsulire,Head of
Start-up Support CcHub
Ground Rules
Switch on camera if you can Mute your microphone
unless you want to speak

Use the chat box to ask

questions
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onemdf6930/1591338262109/
d41b3060f0aef817dd0e5985054d61c4359bda25

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What we discuss here, stays

here (confidential)
What Is A Business Model?

In the simplest form, a

Business Model is
how a company creates
value for itself while
delivering its products
and services for its
customers.
Business Model Overview

A Business Model tells how the key drivers of a

business fit together. It focuses on the plan for a
successful business operation, that is:
• Identifying sources of revenue;
• Identifying target customer base;
• Identifying products;
• Identifying financing details;
• Identifying distribution channels;
The Business Model Canvas was invented by
Alexander Osterwalder in 2008.

Business Model
The Business Model Canvas allows business owners
and entrepreneurs to collect all necessary business Canvas
information on a single page. It allows for logical
and visual organization of how a company creates
value, reflecting in a single sheet the strengths and
weaknesses to obtain the complete picture.
What is a Business Model Canvas?
WhatWhat
is a is
Business
a Model Canvas?
WhatBusiness
is a Business Model Canvas?
Model
Canvas?
A Business Model
Canvas is a visual
chart template
designed to
develop and test
new business
models before
launching a startup.
What is a Business Model Canvas? Business Model
What is a Business Model Canvas? Canvas Template
What is a Business Model Canvas? • Value Proposition
• Customer Segments
• Channels
• Customer Relationships
• Revenue Streams
• Key Resources
• Key Partners
• Key Activities
• Cost
Sample Fashion Business Model Canvas

https://businessmodelanalyst.com/wp-content/uploads/2022/08/SEPHORA-Business-Model-Canvas.pdf
What is a Business Model Canvas?
What is a Business Model Canvas?
What is a Business Model Canvas?
• It is easy to understand
• It is focused
• It is easy to understand

Why
• It is flexible
use
• It is customer-focused
a • It is focused

• It shows Business
connection among key drivers
• It is flexible

Canvas
• It is easy to communicate • It is customer-focused

Model? • It shows connection among key drivers

• It is easy to communicate
• It is easy to understand
• It is focused
• It is flexible
• It is customer-focused
• It shows connection among k
• It is easy to communicate
 How to set up a successful
Business Model using the 9 Building
Blocks of Business Model Canvas
 What problem are you
solving for a customer?
Value
Proposition
What need are you
satisfying?
 You exist for your
customers; they don't exist
for you!

Who are your customers?

Customer
Segments
Why would they buy from you?
 How does the products get
to the customers?

Channels What channel will you use?

(Physical / Online / Partners)
 How do I get customers?

How do I keep customers?

Customer
Relationship
How do I grow customers?
 What value is the customer
paying for?

What strategy is needed to

Revenue Streams capture that value?

How do I make money from

each customer segment?
 These are the most important assets
required to make the business model work.
They are:
• Financial resources;
Key Resources • Physical resources;
• Intellectual resources (patents, customer
lists, copyrights...);
• Human resources.
 Key Partners
• Who are the key partners needed to make
the business model work?
• Who are the key suppliers needed to make
the business model work?
• What are the key resources to be
acquired from them?
• What key activities will they be
performing in the business?
Key Activities
What are the key activities that must be
strategically ongoing to keep the business
model working?
• Production;
• Supply Chain;
• Problem Solving;
• Marketing.
Cost
• What does it cost to
operate the Business
Model?
• What are the most
important costs?
• What are the most
expensive resources
and key activities?
• What are your fixed costs,
variable costs and
economies of scale?
In conclusion:

The Business Model The Business Model Canvas

The Business Model Canvas is based in 9 can be used for any kind of
Canvas provides a way to
building blocks and the business, be it a start-up or
show the key elements of inter-relationship between an existing business
any model on a single them. .
sheet of paper