CULTURE INDUSTRY AND JOLLIBEE

Reporters:
Alcaid, Richelle Mae
Sevilla, Jampy B.
• In 1975, Tony Tan and his brothers opened two Ice cream parlors
in Manila, Philippines
• In the same year they expanded their menu and began offering
quick meals
• Soon they realized that their revenue is more from the side
orders
• In 1978, Jollibee Food Corporation
• (JFC) is formed
 JFC’S IN THE PHILIPPINES

• High quality and reasonable price

• Tailored menu especially for Filipinos

• Strong understanding of Filipino taste and preference

• Highly diverse variety of offerings

•
• Benchmarkings of McDonalds
 MILESTONE IN THE JOURNEY OF JFC
• 1989 > First Philippine Food Chain to
cross
“1 Billion Peso” mark.

1993 > JFC went Public on the

Philippine Stock exchange.

1994 > Purchased Greenwich Pizza.

• 2000 > Bought Chowking Foods
Corporation

2004 > JFC topped the “ Asia’s Most

Admired Company” survey.
ADD A SLIDE TITLE - 3
ADD A SLIDE TITLE
-5
THANK YOU !