Professional Documents
Culture Documents
II & III
Learning Targets:
1. Explain the importance of SWOT analysis
2. Practice conducting a SWOT analysis for a chosen business
ENVIRONMENTAL SCANNING
An analysis of the environmental is done to
determine what approach to use in the
conduct of business.
SWOT ANALYSIS
STRENGTHS – are the “internal positives”
of the organization, the assets or valuable
resources of the organization or the
enterprise.