Evolutio

n o Traditional
f to
New Media
Evolution of Media

A.) Prehistoric Age

B.) Industrial Age
C.) Electronic Age
D.) New (Information) Age
A. Prehistoric Age (200 000 BC – 4000 BC)

People discovered fire, developed

paper from plants, and forged
weapons and tools with stone,
bronze, copper and iron
A. Prehistoric Age (200 000 BC – 4000 BC)

Activity Year
Rock Carving 200, 000 BC
Song, Music & Dance Between 100,000 BC & 30,000 BC
Language and Oration Between 100,000 BC & 30,000 BC
Body Art Between 100,000 BC & 30,000 BC
Jewelry Between 100,000 BC & 30,000 BC
Mythology Between 100,000 BC & 30,000 BC
Cave Paintings and Visual Symbols Between 100,000 BC & 30,000 BC
Sculpture Between 100,000 BC & 30,000 BC
Pottery 14,000 BC
Megalithic Architecture 4000 BC
3000 BC – 100 AD

Activity Year
Writing 3000 BC
Metallurgical Art and Bronze 3000 BC
Sculpture
Alphabet 2000 BC
Drama 500 BC
Paper 100 AD
B. Industrial Age (1700s – 1930s)

People used the power of steam,

developed machine tools, established
iron production, and the manufacturing
of various products (including books
through the printing press).
B. Industrial Age (1700s – 1930s)
Activity Year
Typewriter 1800
Photograph 1839
Telegraph 1844
Telephone 1876
Phonograph 1877
Punch Cards 1890
Motion Picture Photography/Projection 1890
Commercial motion picture 1913
Motion Picture with sound 1926
Printing Press for Mass Production 19th Century
Phonograph
Printing Press
 On June 6, 1894 inventor
Charles Francis Jenkins
changed cultural history
by projecting a filmed
motion picture...moving
pictures by way of reeled
film and electric light. It
was "the first moving
picture exhibition in the
Motion Picture world". 
 A punched card or punch card is a
piece of stiff paper that can be used to
contain digital information
represented by the presence or
absence of holes in predefined
positions. The information might be
data for data processing applications
or, in earlier examples, used to
directly control automated machinery.
Also known as Hollerith cards and IBM
cards.
Punch Card
Telegraph
C. Electronic Age (1930s – 1980s)

The invention of the transistor ushered in the

electronic age. People harnessed the power of
transistors that led to the transistor radio,
electronic circuits, and the early computers. In
this age, long distance communication became
more efficient.
C. Electronic Age (1930s – 1980s)

Activity Year
Transistor Radio 1954
Television 1941
Large Electronic Computers 1951
Mainframe Computers 1960
Personal Computers 1976
Transistor Radio
A transistor radio is a small
portable radio receiver that
uses transistor-based circuitry.
A transistor is a semiconductor
device used to amplify or switch
electronic signals and electrical
power.
EDSAC
The electronic delay storage
automatic calculator (EDSAC)
was an early British computer.
Inspired by John von Neumann's
seminal First Draft of a Report on
the EDVAC, the machine was
constructed by Maurice Wilkes
and his team at the University of
Cambridge Mathematical
Laboratory in England. EDSAC
was the second electronic
digital stored-program computer
to go into regular service.
UNIVAC I
The UNIVAC I was
the first commercial
computer produced
in the United States.
It was designed
principally by J.
Presper Eckert and
John Mauchly, the
inventors of the
ENIAC
IBM 704
The IBM 704,
introduced
by IBM in 1954, is
the first mass-
produced computer
with floating-
point arithmetic
hardware..
Hewlett-Packard 9100A
Apple 1
D. Information Age (1900s – 2000s)

The Internet paved the way for faster communication

and the creation of the social network. People
advanced the use of microelectronics with the
invention of personal computers, mobile devices, and
wearable technology. Moreover, voice, image, sound
and data are digitalized. We are now living in the
information age.
D. Information Age (1900s – 2000s)

Web browsers: Mosaic (1993), Internet Explorer (1995) Blogs:

Blogspot (1999), LiveJournal(1999), WordPress (2003) Social
networks: Friendster (2002), Multiply (2003), Facebook (2004)
Microblogs: Twitter (2006), Tumblr (2007) Video: YouTube (2005)
Augmented Reality / Virtual Reality Video chat: Skype (2003),
Google Hangouts (2013) Search Engines: Google (1996), Yahoo
(1995) Portable computers- laptops (1980), netbooks (2008), tablets
(1993) Smart phones , Wearable technology, Cloud and Big Data
Roles and Functions of Media in a Democratic Society

• CHANNEL - provides opportunities for people to

communicate, share ideas, speculate, tell stories and give
information
• WATCHDOG - exposes corrupt practices of the
government and the private sector. Creating a space
wherein governance is challenged or scrutinized by the
governed. It also guarantees free and fair elections. Brings
out accountability and transparency
Roles and Functions of Media in a Democratic Society

• RESOURCE CENTER- acts as a gateway of information

for the society’s consumption. Also, it becomes a keeper of
memories of the community, preserver of heritage and
source of academic knowledge.
• ADVOCATE - through its diverse sources or formats, it
bridges the gap of digital divide.