Internship Report on

The Study of brand awareness and

preferences towards Parle Biscuits

MIT college of Management, Pune

By Himanshu Shekhar
MITU21MBAM0018
Under the guidance of Chhabi Sinha
 Contents

 Introduction
 Industry Profile
 Company Profile
 Products Profile
 Objectives
 Research Methodology
 Data Analysis & Interpretation
 Findings
 Suggestions
 Conclusions
 Introduction

 Parle products has been eaten as a tea-time snacks.

 Parle-G is one of the oldest brand names in India for decades, the product
was instantly recognized by its iconic white and yellow Wax Paper wrapper.

 Parle-G has been a strong household name across India. The great taste,
high nutrition, and the international quality, makes Parle-G a winner No
wonder, it's the undisputed leader in the biscuit category for decades. Parle-
G is consumed by people of all ages, from the rich to the poor, living in
cities & in villages.

 While some have it for breakfast. for others it is a complete wholesome

meal. For some it's the best accompaniment for chai, while for some it's a
way of getting charged whenever they are low on energy. Because of this,

 Parle-G is the world's largest selling brand of biscuits.

 
 Industry Profile

World Scenario

 its Parle-G is the best-selling biscuit brand in the world. As of November

2022, Parle officially did more than 2-Billion-dollar biscuit sale in single year
which makes them largest biscuit seller in the world.  

 Indian Scenario

 Parle Products is an Indian multinational food processing company, based

in Mumbai. It is best known for the biscuit  brand Parle-G. In 2019, it had a
70% share of the global biscuit market. As of 2020, according to Nielsen.
 Company Profile

 Parle Products company was founded in 1929 in India by the Chauhan family
of Vile parle, Mumbai. The founder was Mohanlal Chauhan who hailed from
Pardi near Valsad in Gujarat. He moved to Mumbai for making a living and at
first, his business was tailoring.

 Parle began manufacturing biscuits in 1939, with a license to supply their

biscuits only and only to the British Army. In 1947, when India became
independent, the company launched an ad campaign showcasing its
Glucose biscuits as an Indian alternative to the British biscuits. The Parle
brand became well known in India following the success of products such
as the Parle-G biscuits. Much later, in 1977,
 Product Profile

Parle-G
 There are always some kids who seem smarter than the rest. Ever wonder how they got
to be that way? If you had to think real hard for the answer, then probably you've never
eaten Parle-G. Parle-G is the new generation's official power supply. Providing kids with
the vital vitamins and minerals necessary for all round mental and physical
development.
Krack jack
 A little sweet - A little salty… That's what makes Krack jack very, very delicious! This
delightful biscuit is acclaimed in India and across the world for its controversial sweet
and salty taste. Krack jack has won 11 Gold, 3 Silver and 1 Bronze award at the 'Monde
Selection'. You can enjoy Krack jack any time plain or with a host of beverages like tea,
coffee or milkshakes.
 Product Profile

Hide & Seek

 Let your taste buds indulge in the sinful pleasure of a delightful game. Seek out the
chocolate chips that aren't really hidden. And relish a delectable experience called Hide-&-
seek.
Marie choice
 More and more people are now discovering the pleasures of a cup of hot steaming tea. Or so
it seems. In reality they are actually using (misusing) tea as a ready excuse to indulge in
another packet of Parle Marie Choice. Whatever the reason, Parle Marie Choice has fast
become a preferred teatime accompaniment. Find out for yourself over a cup of tea.
 Objectives

 To evaluate the consumer preference towards the Parle biscuits in

Patna.
 To evaluate the factors influencing the increase in sales of Parle
biscuits in Patna.
 Research Methodology

 Primary data – Primary data is a type of data that is collected by researchers directly from
main sources through interviews, surveys, experiments, etc. Primary data are usually
collected from the source—where the data originally originates from and are regarded as the
best kind of data in research. The sources of primary data are usually chosen and tailored
specifically to meet the demands or requirements of particular research. Also, before choosing
a data collection source, things like the aim of the research and target population need to be
identified.
 Sample Size – The sample size is defined as the number of observations used for
determining the estimations of a given population. The size of the sample has been drawn
from the population. Sampling is the process of selection of a subset of individuals from the
population to estimate the characteristics of the whole population. The number of entities in a
subset of a population is selected for analysis. For this research sample size is 100.
.
 Research Methodology

 Sampling – Sampling means selecting the group that you will actually collect data from in
your research. For example, if you are researching the opinions ofstudents in your university,
you could survey a sample of 100 students. In statistics, sampling allows you to test a
hypothesis about the characteristics of a population. It is also a time-convenient and a cost-
effective method and hence forms the basis of any research design. Sampling techniques can
be used in a research survey software for optimum derivation.

 For example - if a drug manufacturer would like to research the adverse sideeffects of a drug
on the country’s population, it is almost impossible to conduct a research study that involves
everyone. In this case, the researcher decides a sample of people from each demographic and
then researches them, giving him/her indicative feedback on the drug’s behavior.
 Data Analysis & Interpretation
 Given below are the response from the respondents with graphical representation of
the data.
1.Do you like to eat Parle Biscuits?

Around 20% strongly agree that they like to consume Parle biscuits. 40% agree that
they like Parle biscuits. 40% of the sample unit is neutral in that they like Parle biscuits
 Data Analysis & Interpretation
 Given below are the response from the respondents with graphical representation of
the data.
2.Do you find the quality of Parle Biscuits good?

20% of the unit strongly agree that the biscuits are of good quality. 60% agree that the
biscuits are of good quality. 20% of the units are neutral and the biscuits are of good
quality.
 Data Analysis & Interpretation
 Given below are the response from the respondents with graphical representation of
the data.
3.Are we rates of parle Biscuits are affordable?

40% of the unit agree that the rates are affordable. 60% are neutral that the rates are
affordable.
 Data Analysis & Interpretation
 Given below are the response from the respondents with graphical representation of
the data.
4. Did you purchase parle Biscuits during pandemic?

60% of the unit have agreed that they have purchased the biscuits during the pandemic.
40% are neutral that they have purchased during the pandemic.
 Data Analysis & Interpretation
 Given below are the response from the respondents with graphical
representation of the data.
5. Will you recommended parle Biscuits to your family and friends?

Around 20% of the unit have strongly agreed that they would recommend
the biscuits with their family and friends. 40% of the unit have agreed that
they would recommend the biscuits with their family and friends. 40% are
neutral that they would recommend the biscuits with their family and
friends.
 Findings
Researchers found that it’s not a clear picture about satisfaction. Some results were
neutral also.
1.Most of the respondents prefer Parle biscuits over other brands.
2.Consumption of the biscuits were high because people bought more during the
lockdown, made new dishes and hoarded food, as a result snacking occasions
in India went up.”
3. The main factor for increase in sales was that the company targeted the rural areas
before the lockdown.
 Suggestions

1. Children priorities are ever changing. So, Company needs to update as per their
taste and priorities.
2. To attract more consumer’s, products must be available at their doorsteps.
Company must plan different marketing strategies to reach out consumers.
 Conclusions

The research reveals that consumers prefer Parle products. In order to keep the
existing consumers satisfied, there is a need for awareness about the quality
and taste which must be created in the minds of the consumers.
Thank You