Summer

Internship
Project
 Internship Report on

CUSTOMER PREFERENCE FOR

HOME LOAN
By DIMPLE RAJ
MITU21MBAM0015
Under the GUIDANCE of CHHABI CHAVAN

MIT COLLEGE OF MANAGEMENT , PUNE

Contents
 INTRODUCTION
 INDUSTRY PROFILE
 COMPANY PROFILE
 PRODUCTS PROFILE
 OBJECTIVE OF THE STUDY
 RESEARCH METHODOLOGY
 SOURCES OF DATA
 SAMPLING
 DATA ANALYSIS AND INTERPRETATION
 FINDINGS
 SUGGESTIONS
 CONCLUSIONS
INTRODUCTION
Over the last few decades, the role of
loan sector has undergone a
significant shift. Home loan is one of
the important aspects of the source of
loan for people to buy homes. People
prefer it as an investment avenue
either as short term or long-term
investment. The consumer
expectations are very high so it
should be kept in mind and offer the
best possible service
INDUSTRY PROFILE
World Scenario:
presence of global market
players in the home loan sector,
and increase in number of new
market entrants is anticipated
to contribute greatly in driving
the growth of the home loan
market.
Indian Scenario:
India’s home loan market,
currently valued at about Rs 24
lakh crore, is expected to double
in the next five years, mirroring
the overall trend in the country’s
aspirations to become a $5
trillion economy by then, State
Bank of India said in a report.
COMPANY PROFILE
Andromeda, under the inspired
leadership of Mr. V. Swaminathan, was
launched in the year 1991 as a Direct
Sales Associate for Citibank. In
Mumbai, in 2007 Made a Move to a
Multi-Bank Platform, From 2010
Expanded our operations outside of
Mumbai as well, In 2015 It Became Total across 100+
India’s Largest Loan Distributor. cities, 100+ Branches
in India, with 3000+
Employees.
 PRODUCTS PROFILE
Home Loan Personal Loan
A home loan is a
secured loan that is 1 2 A personal loan is a loan that
does not require collateral or
obtained to purchase a security and is offered with
property minimal documentation

Business Loan Loan Against Property

Business loans are A loan against property (LAP)
lending agreements is a secured loan that is
made between business
owners and banks or
3 4 sanctioned against the asset
pledged as
private lenders. collateral.
OBJECTIVE OF THE STUDY
 Analyzing the customer’s perception on home loans
 To understand satisfaction level after using financial
services (Home Loan).
 To find out various types of loan availed by customers in
market
 To identify whether any procedure problem was faced by the
customer in availing the loan
RESEARCH
METHODOLOGY
The study will be conducted as a PRIMARY DATA
simple research. defines the research
The primary data does not exist
methods used to conduct the study.
already in records and
The researcher explains how the
publications. The researcher has
necessary data and information to
to gather primary data a fresh for
address the research objectives and
specific survey.
questions was collected, presented
and analyzed. Method of collection of data is by
way of conducting a survey. This
method is used for collection of
primary data.
SAMPLING
Types of Simple random sampling
Sampling
Sampling City Level (PATNA)
unit
Sample 120
size
Research Simple
Design Simple random sampling:
Types of Primary data The main attribute of this sampling
data method is that every sample has the
same probability of being chosen.
Sources of Primary data collected through
data questionnaire, observation,
Personal Interview.
Theoretical Background of the study
Nicosia Model of
Consumer Behavior
This model focuses on the
relationship between the firm and its
potential consumers. The model
1: The firm’s attributes and the
suggests that messages from the firm
(advertisements) first influences the consumer’s attributes
predisposition of the consumer 2: Search and evaluation.
towards the product or service. 3: The act of the purchase.
4: Feed back of sales results.
 About Home Loan
DATA
ANALYSIS
AND
INTERPRE-
TATION
 FINDINGS
Keeping the data as a base, it is found that the customers are happy
with the service experienced, because,

 78% of the customers are ready to recommend their banks or

financial institutions to others.
 Most of the customers avail loan with the desire for home and
have chosen to be comfortable with the fixed rate of interest.
The problems faced by the customers are procedural delays
followed by lack of knowledge.
 So, the perception of the customers towards house loan is positive.
 SUGGESTIONS
 people fear about security Rate of interest should be
competitive with other financial institutions.
 Information counter facility should be provided in
bank for provide loan information and easy to
understand documentation procedure home loan
 To attract more customers, banks should make
process of loan repayment easy.
 File processing charges should be eliminated in the
banks or should be low.
CONCLUSIONS
From the analysis it is found that some customers
have faced some procedural problem, for
which the researcher has given some suggestions
and recommendations.
Banks has got goodwill and reputation among the
public and this can be used for promoting it
services. If new promotional activity and services
introduced, it will help very much the
organization to increase the business.
Thank You