Types Of After-Sale Services

After-sales services constitute all the services and support

provided after the product sale. These include –
Usage: Guidance on how to use the offering.
Education: User training, courses, etc.
Assurance: Guarantee, Warranty, Upgrade, Return, Replacement,
etc.
Assistance: Product configuration, installation, reinstallation,
relocation, etc.
Support: Online and offline support, 
Reward: Loyalty rewards, offers, referral rewards, etc.
 Importance Of After Sales Service
Complex products, expensive products, or products with long lifespan
often require the seller’s involvement to aid the customers in setting
up and/or using the offering. Sometimes, marketing efforts also
require the seller to provide the customers with some guarantee of
usage and product lifespan to aid the sales.

All these constitute after-sale services and are important towards the
fulfilment of the short-term and long-term goals of the organization,
like:
 To get more customers on board.
 To prove that the product is worth buying.
 To reaffirm customers’ decision of relying on the brand.
 To retain customers and make them buy from the brand again.
 To build relationships with the customers.
 To enforce referral and word of mouth marketing strategies.
 After Sales Service Examples

After Sales Support – Lenovo Vantage

• Lenovo is a famous computer and laptop
brand that offers after-sales support in the
form of Lenovo Vantage – an application pre-
installed in Lenovo devices to help users
update their drivers, run device diagnostics,
request support and discover apps.
 After Sales Service Examples

• Free Installation – Air Conditioner Retailers

• Air conditioner brands and retailers often offer
a free installation service to customers. This
service is usually charged for when ordered
otherwise.
Return & Replacement – Amazon
• Amazon, to enhance customer satisfaction and
boost online sales, offers a free return and
replacement service where the customers can
return and/or replace the products if they
don’t meet their expectations. This after-sales
service strategy has really helped Amazon in
tapping new markets that were devoid of
ecommerce.