international

MARKETING

Ho thi hai thuy

Foreign trade university,
ho chi minh city campus
 NG
TI
KE
AR
M
AL
ON
TI
NA y
E R hu
iT
NT iH a
I o Th
H
CHAPTER 2:
THE INTERNATIONAL
MARKETING ENVIRONMENT
International marketing environment
Models to analyze international Marketing
environment
Administrative/political/legal factor
Administrative/political/legal factor
Administrative/political/legal factor

Why
Administrative/political/legal factor

Why
1. To protect domestic producers
2. To generate revenue
Administrative/political/legal factor
Laws that affect International Marketing
Economic factor
Economic factor
Economic factor
Economic factor
Regional Economic Integration
Economic factor
European Union
Economic factor
BRIC – the new growth markets of the world

The emerging markets where we

will see high future growth.
Cultural factor
Characteristics of culture
Cultural factor
Parts of culture
Cultural factor
Elements of culture
Cultural factor
Layers of culture
Cultural factor
High- and low-context cultures
Cultural factor
Hofstede’s model on national cultures (the ‘4 + 2’ dimensions model)
Geographical factor
 CAGE model - Differences between Countries
International distance (Ghemawat, 2001)

file://localhost/Users/macos/Desktop/A HIEU 71532 CUU 15-2-17/Documents/marketing/mkt quoc te/CAGE model.pdf

https://www.hofstede-insights.com/product/
compare-countries/
PESTLe
CONTENT