Impact Of Covid-19 On The

Entertainment Industry.
IN 2020, THE GLOBAL PANDEMIC IMPACTED THE
THEATRICAL AND HOME/MOBILE ENTERTAINMENT,
AS MOVIE THEATERS AND PRODUCTION STUDIOS
TEMPORARILY CLOSED.
PEOPLE EXPERIENCED ANXIETY AND EMOTIONAL
BREAK DOWN, WHICH CREATED AN IDEAL
CONDITION TO ENGAGE IN ONLINE ACTIVITIES
AND WATCHING TELEVISION. 
Why OTT?
T H E I N D I A N F I L M I N D U ST RY C A M E TO A STA N D ST I L L W I T H F I L M I N G D E L AY E D A N D
CINEMAS SHUT IN MARCH 2020.

AC CO R D I N G TO T H E R E P O RT 2 0 2 1 , T H E FI L M E D E N T E RTA I N M E N T S EG M E N T
D R O P P E D BY 6 2 % A N D T H EAT R I C A L R E V E N U ES BY 8 0 % I N 2 0 2 0 .

T H AT ’ S W H E R E OT T P L AT FO R M S W I T N ES S E D A N E V E R - S E E N - B E FO R E B O O M . T H E Y
J U M P E D I N AT T H E R I G H T T I M E G A I N E D T H E D I G I TA L R I G H T S O F M OV I ES T H AT
W E R E R EA DY TO H I T T H E T H EAT R ES . W H I C H B R I D G E D T H E G A P L E F T D U E TO T H E
L A C K O F T H EAT R I C A L R E L EA S ES .
INTERNET PENETRATION GREW MASSIVELY WHEN PEOPLE
WERE CONFINED TO THEIR HOMES. OTT RODE ON THIS
DIGITAL WAVE, MAKING WATCHING MOVIES EASIER WITH
VARIOUS PRICING MODELS AND TARGETED ADS.
Most Famous Movies In Past
Two Years.
•  SPIDER MAN-NO WAY HOME
•  COLOR OUT OF SPACE
• FINDING 'OHANA
• ANNETTE