ON THE BASIS OF

TINDER: THE ART OF

SWIPING
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W ER
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GET STARTED

BO
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TINDER
TINDER
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START SWIPING
PRATHIGNA YERAKALA, 21
RUTGERS UNIVERSITY- NEW BRUNSWICK
LESS THAN A MILE AWAY
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190 COUNTRIES
40 LANGUAGES
57 MILLION
GLOBAL USERS
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20 BILLION +
MATCHES MADE SINCE TINDER LAUNCHED IN 2012
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TINDER: AN EMERGING TECH

❖ INTERPERSONAL RELATIONSHIPS
❖ PROFESSIONAL RELATIONSHIPS
❖ MEDIA + CULTURE
 1.
INTERPERSONAL
RELATIONSHIPS
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There’s been plenty of hand-wringing and

gnashing of teeth over how Tinder could
reinvent dating: Maybe it would transform
the dating scene into an endless virtual
marketplace where singles could shop for
each other (like an Amazon for human
companionship), or perhaps it would turn
dating into a minimal-effort, transactional
pursuit of on- demand hookups
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NEW PSYCHOLOGY OF ONLINE DATING

⊗ GAMIFICATION
⊗ LACK OF AUTHENTICITY
⊗ ADDICTION
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 2.
PROFESSIONAL
RELATIONSHIPS
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BIG CONCEPT
The very essence of dating apps has changed
the way office romance is perceived and
accepted. Thus, we begin to see issues
revolving around professional policies
regarding workplace “relationships” and the
disruptive impact of using an organization’s
network for personal connections.
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Employees accessing these applications on personal or

company-issued phones can expose a company’s
sensitive information. Some dating apps can also
display advertisements, which means ad networks
using supply code to insert ads in their apps are
vulnerable to hacking. Bluetooth capabilities open up
those devices to hacking as well. Moreover, dating
apps support in-app purchasing to unlock bonus
features or matches, and company devices may be tied
to a company credit card or payment account
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 3.
MEDIA + CULTURE
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Tinder recently wrapped production on a secret

TV series which will launch on the popular dating
app as early as October 2019. Set in a
pre-apocalyptic world, the series will utilize the
app’s famous swiping feature as part of a
choose-your-own-adventure style narrative. And
while the show will first air on Tinder, sources
close to the project told Variety that producers
are eyeing a potential streaming deal after
release
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ARE YOU READY FOR

SWIPE NIGHT?
❖ First-person, apocalyptic adventure
where at key turning points, you get
to decide what happens to you next.

❖ Your choices dictate more than just

the story; they may also impact who
you match with once the epic
journey ends. Because let’s face it,
if we knew the world was ending, we
wouldn’t want to go at it alone.
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TINDER IN MAINSTREAM MEDIA

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LET’S WRAP UP
40% of US college students say “Tinder is for hookups, and
Bumble is for dating”, though 54% of claim that there is no
difference
70% of these college students have never met
up with their matches…
Female Tinder users are more careful in their approach,
with 91% reporting that they only liked profiles that they
actually felt attracted to (compared to 72% of men)
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THANKS!
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CREDITS
⊗ Kraus, R. (2019, October 7). Why did Tinder make a show about the apocalypse? We drank
margaritas and found out.

⊗ Ranzini, G., & Lutz, C. (2016). Love at first swipe? Explaining Tinder self-presentation and
motives. Mobile Media & Communication, 5(1) 80-101.

⊗ Siu, A. (2016, February 14). Tinder at Work? Only If You Want to Put Your Network at Risk.