P R AT H I G N A Y E R A K A L A

p y 1 2 1 @ s c a r l e t m a i l . r u t g e r s . e d u | 7 3 2 - 2 5 2 - 3 5 1 5 | Ocean Twp., NJ

EDU CAT I ON
R UTGE RS UN IVERS IT Y – NEW B RUN SW ICK – NJ
BA in Communications; Specializing in Public Relations — May 2020
Minor in Digital Communication Information Media (DCIM)

W OR K EX P ERI EN CE
GLOBA L CO MMUN ICAT IONS INTE RN: NYC & COMPAN Y — 06/ 19 — 08/ 19 | N Y, N Y
• Worked with international, domestic, and local press to positively position New York city tourism. Compiled
and distributed daily press clips inclusive of industry updates, city-specific developments and company-
earned coverage.
• Uploaded earned media into the internal portal accessed by 2,000 members of the organization. Drafted
media alerts, story ideas and press releases.
• Skilled in travel trade product and media research. Attended press conferences, FAM trips, and
interdepartmental staff meetings.

MARKET ING INT ERN : R UTGE RS UN IVE RS ITY PRESS — 01/ 19 — PRES ENT | R UTGER S, NJ
• Created metadata for over 1,500 database records and dramatically increased discoverability for individual
books. Wrote and proofread pitches to the media and copy for publicity. Pitched new books to scholarly
journals for review.
• Liaised between staff from all departments to create accurate data for the seasonal list, a major biannual
report. Collaborated with the marketing and acquisitions staff by packing and mailing conference.

PR INTE RN: M ST UDIO DES IGN & MA R KET IN G — 06/ 18 — 08/ 18 | ASB UR Y PAR K, NJ
• Worked directly under marketing managers to expand clients’ profits and increase visibility.
• Proofed written materials for style, grammar, etc. Developed, written and distributed press releases.

SO C IA L ME DIA MARKE T ING INT ERN : GR AMOPH ONE ME DIA, INC — 06/ 18 — 08/ 18 | N Y, N Y
• Worked with a team of publicists and media managers to create press releases, media lists, outlet research,
and branding pitches. Built content schedules for clients within all social media platforms.

AT HLET IC T UTOR : R UTGERS UN IVE RS ITY— 01/ 18 — 012/ 18 | R UTGE RS , N J

• Worked with motivated student athletes on a weekly basis at campus athletic centers, and a variety of
locations throughout campus. Effectively communicated and increased knowledge of course materials.

EX T R ACUR R I CU LAR S
R EC LAMAT ION MAGAZ INE: CONT R IB UT IN G WR ITER , S PR IN G 2019 – PRES ENT
• Reclamation Magazine is a digital publication committed to amplifying the voices of the marginalized. We
attempt to give the communities and the people whose perspectives have been cast off in the mainstream
a platform to express themselves — to showcase their vulnerability, to stand tall in the face of adversity, and
to reclaim their identity.

R UTGE RS RADIO : PRO MOT IONS DIRECTOR , SPR IN G 2019 – PRESENT

• Worked with department managers and staff to discuss topics such as budgets and contracts, marketing
plans, and the selection of advertising media. Maintained a consistent internet presence through the station’s
website and social media channels.