EDUCATION

prathigna BACHELOR OF ARTS, MAJOR IN COMMUNICATIONS

RUTGERS UNIVERSITY - NEW BRUNSWICK |  2016 - 2020

yerakala EXPERIENCE

MEDIA + DESIGN & GLOBAL COMMUNICATIONS INTERN

MARKETING VISIONARY NYC & COMPANY  | 06/19 — 08/19 | NY, NY
Worked with international, domestic, and local press to positively
position New York city tourism.
Compiled and distributed daily press clips inclusive of industry
updates, city-specific developments and company earned coverage.
Uploaded earned media into the internal portal accessed by 2,000
SKILLS
members of the organization. Drafted media alerts, story ideas and
press releases.
Skilled in travel trade product and media research. Hosted and
BRAND MANAGMENT attended press conferences, FAM trips, and interdepartmental staff
meetings.
CONTRIBUTING WRITER
CISION RECLAMATION MAGAZINE | 04/19 – PRESENT
Reclamation Magazine is a digital publication committed to amplifying
the voices of the marginalized. We attempt to give the communities and
MEDIA OUTREACH the people whose perspectives have been cast off in the mainstream a
platform to express themselves — to showcase their vulnerability, to
stand tall in the face of adversity, and to reclaim their identity.
B2B & B2C MARKETING
MARKETING INTERN
RUTGERS UNIVERSITY PRESS 01/19 — 05/20 | RUTGERS, NJ
Created metadata for over 1,500 database records and dramatically
BRAND  STRATGEY increased discoverability for individual books. Wrote and proofread
pitches to the media and copy for publicity. Pitched new books to
scholarly journals for review.
CONTENT MANAGEMENT SYSTEMS Liaised between staff from all departments to create accurate data for
the seasonal list, a major biannual report. Collaborated with the
marketing and acquisitions staff by packing and mailing conference.
CRM
PROMOTIONS DIRECTOR
WRSU RUTGERS RADIO | 04/19 – 05/20 | RUTGERS, NJ
CONTENT CREATION Worked with department managers and staff to discuss topics such as
budgets and contracts, marketing plans, and the selection of advertising
media. Maintained a consistent internet presence through the station’s
website and social media channels.
STORYTELLING
PUBLIC RELATIONS INTERN
M STUDIO DESIGN & MARKETING | 06/18 — 08/18 | ASBURY PARK, NJ
PRODUCT RESEARCH Worked directly under marketing managers to expand clients’ profits
and increase visibility.
Proofed written materials for style, grammar, etc. Developed, written
and distributed press releases.

SOCIAL MEDIA MARKETING INTERN

GRAMOPHONE MEDIA, INC | 06/18 — 08/18 | NY, NY
CONTACT
Worked with a team of publicists and media managers to create press
releases, media lists, outlet research, and branding pitches. Built
PY121@SCARLETMAIL@RUTGERS.EDU content schedules for clients within all social media platforms.
OCEAN TOWNSHIP, NJ
732-252-3515