REAGAN HERZOG 209 481 3850

herzogreagan97@gmail.com

PORTFOLIO: reaganherzog.weebly.com
/reaganherzog

Communication | Social Media | Public Relations | Digital Marketing | Content Creation

Copywriting | SEO | Audience Engagement | Relationship Building | Customer Service

EXPERIENCE

CANYON MOON CREATIVE – Small Business Owner | Omaha, NE | July 2020 – Present
• Owner of Etsy store selling embroidered clothing, responsible for the day-to-day management of business from
production to customer service.
• Produces social media content to engage audiences, generating over 700 sales and $20,000 in revenue.
• Optimizes and regularly edits listings to produce high volume traffic to shop site, resulting in over 35,000 unique
visits to date.

WALT DISNEY WORLD RESORT – VIP Tour Service Intern | Orlando, FL | January – April 2020
• Hosted scripted and non-scripted tours for groups of up to 40 guests through the Disney Theme Parks, creating
unique experiences for every client while maintaining the Disney story and image.
• Performed administrative duties for group tours, using problem-solving skills to ensure guest satisfaction.

TRINITY UNIVERSITY PRESS – Social Media and Marketing Intern | San Antonio, TX | 2016 – 2019
• Developed marketing and public relations materials, using both written and visual communication (Canva,
Adobe Photoshop) to tell the story of Trinity University Press and its publications.
• Maintained the online presence by creating digital content and engaging users on social media platforms.
• Crafted media lists and pitches to promote new releases and campaigns from the press.
• Produced and edited Terra Firma, the Trinity University Press podcast.

FUNDACIÓN SANDERS – Educational Content Intern | Madrid, Spain | September – December 2017
• Co-wrote bilingual educational content for elementary-aged students surrounding social media responsibility
and ethics.

TRINITY UNIVERSITY OFFICE OF ADMISSIONS – Admissions Intern | San Antonio, TX | May – August 2017
• Supported outreach efforts by communicating and building relationships with prospective students.
• Contributed to social media presence to keep prospective students informed about the application process and
connected with the school.

PROJECTS AND ACCOMPLISHMENTS

SENIOR COMMUNICATION CAPSTONE - Trinity University | January – May 2019

• Crafted a detailed public relations plan for the Majestic and Empire Theatres, including an organizational
analysis, a strategic action plan, and creative deliverables.
• Conducted market research to identify business opportunities and competitors.
• Audited client’s and competitors’ social media presence to identify trends and create social media action plan.

THE MAYOR AND THE CITY - Trinity University | January - May 2019
• Worked as a part of a student advisory group for Mayor Ron Nirenberg, researching and writing a public policy
report on intergenerational poverty in San Antonio.
• Met with community leaders in San Antonio to discuss current policy efforts in the city and the team’s ideas for
the proposal.

EDUCATION LANGUAGES

Trinity University 2015-2019 English – Native Speaker | Spanish – Professional Fluency

Bachelor of Arts – Political Science, Communication, and
Spanish