BUSINESS ENVIRONMENT

(BE-Shaik Saleem)
BUSINESS ENVIRONMENT
(BE-Shaik Saleem)
 BUSINESS ENVIRONMENT
 Internal environment
• Org.Resources
- Tech.capabilities, corporate & Brand image,
location of plant (TATA steel & nano)
- R & D, Financial capabilities
- Marketing capability
(Chik, Indulekha,Patanjali, Fair & handsome)
- Operations capability
- Right human resources
 BUSINESS ENVIRONMENT

 Micro-external factors
• Suppliers
• Market intermediaries
• Customers
• Competitors
 BUSINESS ENVIRONMENT
 Macro-External factors
• Socio-cultural factors
-Firm operates within the norms of the
society to satisfy the needs of the local
people
-Socio-cultural factors influence the policy &
strategy of corporate management.
Religion, caste, race, Culture & Values,
Tastes & Preferences, Urban & Rural
Ex: KFC, MTR, ID, Ashirwad, Annapurna
 BUSINESS ENVIRONMENT

 Macro-External factors
• Economic factors
- GDP , Per capita income
- Infrastructure development
- Employment generation
- Industrial development
 BUSINESS ENVIRONMENT

 Macro-External factors
• Geographical factors
- Climatic conditions
- Attitude & behavior of employees vary
from region to region, towards work and
Commitment for policies of orgnisation.
 BUSINESS ENVIRONMENT
 Macro-External factors
• Technology transfer
- Banking, online marketing
Swiggy, Zomoto, Amazon, Flipkart
Google pay, Ph pay, Paytm
- Technology update
Landline > pager > mobile > Android
- IOT, ML
 BUSINESS ENVIRONMENT
 Macro-External factors
• Political factors
- Stability of the Govt. in power
- Policies, philosophy & vision of the
political party in power will impact
* Industrial growth
* Economic growth
Policies, philosophy & vision of the political
party in power will impact – BL 08.09.22
 BUSINESS ENVIRONMENT
 Macro-External factors
• Legal factors - laws related to
- Industrial licensing -Company formation
- Factory laws ,Industrial laws
- Wages & salaries, Trade unions
- Competition & Monopoly control-CCI
- Foreign exchange Regulation act-FERA
- NCLT – National Company Law Tribunal
- Approval of mergers and acquisitions
Legal factors
THANK YOU