Template for SM

• Assessment of Business Environment

– External
• General Business Env., Env. Within the Industry,
Competitors` activities
• Political, Economical, Social, Technological, Legal,
Environmental
– Internal
• Resources-Tangible, Intangible
• Capabilities
• Core Competencies
 Template for SM
• Scanning Environment ( Assessment )
• Strategy Formulation
– Strategic Intent
– Strategic Assessment
– Strategic Choice
– Strategic Content
• Strategy Implementation
• Strategy Review, Control, feedback and
Correction
 Airtel 4G handset ( feature phone )Subsidy
Strategy
• Today`The Economic Times Carried a news item
right in the front page
• Reliance tied up with Google for 4G handsets for
4G feature phones
• Maket size of feature phones—400 million
• Airtel is tapping vendors for making those phones
for them either in Airtel brand or others brand
names.
• ( Assessment of external env. )