:+91 9908757222
N PRAKASH
Over 11 years of experience including 9.5 years in Business Research, Project Management, Business Planning,
Program Management, Product Strategy, Consumer Research/Insights, Market Research/ Intelligence covering
Qualitative & Quantitative research as well as Financial analysis.
EDUCATION &
CERTIFICATIONS
Advanced Business
Analytics Using R
Certification from IIT
Hyderabad in July 2014
PGDM
in Marketing, Operations &
IT from Master School of
Management in 2010.
B.Tech.
in Electronics and
Instrumentation from SSJ
Engineering College in 2006
PERSONAL SKILLS
Team Work
Adaptability &
Flexibility
Communication
Interpersonal Skills
:prakashnetha@gmail.com
:https://www.linkedin.com/in/prakashnakka/
WORKEXPERIENCE SUMMARY
• Expertise in handling strategic research and consulting assignments primarily related
to product/ service strategy formulation, digital transformation, go-to-market
strategy, and sales and marketing strategy.
• Expertise on market, industry & business research projects involving
market/technology assessment & sizing, competition analysis & benchmarking and
industry/sector analysis
• Hands on experience in analyzing the emerging technologies (AI, IOT, Blockchain, 3D
printing, Cloud, and Bigdataetc) impact on business, processes and value chain across
industry verticals.
• Ability to understand complex technologies and its underlying business models of the
various competing products and communicating the same to stakeholders about the
cost/ product differentiation benefits
• Proficient in secondary research (in-house research) as well as familiar with paid
research databases such as Gartner, Forrester,HFS, Everest, DiscoverOrg, Capital IQ,
Statista, GovWin, USA Spending, Factiva, Hoover’s, OneSource, Factset, NelsonHall,
Zoominfo, Morningstar (10-Ks/10-Qs), etc.
• Developing KPI’s and benchmarking with industry set parameters, evaluating
performance and providing advisory services. Analyzing the financial statements and
identify opportunities and risks.
• Experienced in creating persona analysis for executives, and customer journey maps
and go to market (GTM) strategies for technology products/services
• Over 5 years of experience in leading midsize team and developing and managing the
talent entire appraisal cycle.
• Providing support for Sales, Presales and marketing teams with the strategic research
for the sales lifecycle stages including RFI/RFP.
• Expertise in research proposal development and engage with senior stakeholders to
address their business problems with consultative and framework based approach
CORE COMPETENCIES
Research Proposal Writing and Scoping, Research Methodology, Business Case Development,
Company Profiling, Market Research, Business Research, Market Intelligence, Industry
Analysis, Benchmarking, Competition Analysis, Business Planning, Report Writing, Marketing
Analytics, Business strategy, Management Frameworks, Team Management, Thought
leadership, Whitepaper, Point of View, Deal support, Presales, Sales support, Stakeholder
Management, Technology, Media, Telecom, Financial Services, Consumer Services,
Manufacturing, Automotive, Aerospace and Defense, Analyst relations, Vendor Management
ORGANISATIONAL EXPERIENCE
Dec’19 – Present: Cognizant Technology Solutions Pvt Ltd
Role: Associate Research Manager
Key Deliverables & Responsibilities:
• Tracking, analyzing the competitive intelligence on Cognizant Digital Business
Operations.
• Engage with Stakeholders in research proposal development to address their business
problems with consultative and framework based approach and providing POV’s based
on the trending areas in the technology.
• Develop research ideas, formulate hypothesis and validate them, analyzing using
quantitative and qualitative data. Summarize findings and provide insights.
• Conducting industry research, creating benchmarks, and analyze impact and growth
areas
• Analyze the services and market level competition and estimate market share for the
major service providers.
• Tracking analyst ratings and positioning of Cognizant services by various research
firms and identify the innovators and leaders propositions.
• Providing thought leadership and point of views on the emerging areas for Digital
Business Operations.
 SAMPLE PUBLICATIONS
• Prakash, N, Muthukumar, R
and Purkayastha, D.
“Mahindra “Rise”: New
Vision, Core Purpose and
Positioning Statement,”
2011, published
atwww.ecch.com,(311-241-
1).
• Prakash,N , Muthukumar, R,
and Purkayastha, D,
“Blackberry in India: losing
its premium image?” 2012,
published at www.ecch.com,
(512-033-1).
• Prakash,N and Muthukumar,
R, “PepsiCo’s Product
Communication: Is It
Ethical?,” 2011, published
atwww.icmrindia.org
(CLMM103).
EXTRAMURAL ENGAGEMENTS
• Recognized with
“Engagement Champion”
award from Cognizant Digital
Business operations COO in
January 2021.
• Recognized with “Sales Hero”
award for strong
collaboration with sales and
marketing leadership at HCL
Technologies in March 2019
• Participated and part of
organizing team in an
International Case Study
Conference 2012 held at IBS
Hyderabad.
• Participated in Business quiz
conducted by AIMA held at
Jaipuria Institute of
Management, Lucknow.
• Participated in various events
such as paper presentation,
panel discussion, business
plan competitions held at
MSM, Meerut.
PERSONAL DETAILS
• Date of Birth: 20th June,
1984.
• Present Address:
8-6-1076/P124, Road No: 7,
VenkatRamana colony,
Hasthinapuram, Hyderabad-
500070
• Permanent Address:
20-13/2, Gandhi Nagar,
Deverakonda, Nalgonda,
Telangana,
India – 508248.
May’17 – Dec’19: HCL Technologies Limited
Role: Deputy Manager
Key Deliverables & Responsibilities:
• Integral part of end to end business research and consulting assignments and
supporting Sales & marketing, Management leaders to better understand and position
the technology products/ services.
• Develop insights and consolidate the market data by understanding the industry
dynamics through secondary research and primary research using various internal and
external sources.
• Analyze the product and market level competition and estimate market share for the
major products and companies.
• Managing several research partners/ vendors and maintain a consistent trajectory of
growth, while avoiding cost obstacles that arise from a constantly shifting market.
Feb’16 – Apr’17: Markets and Markets
Role: Senior Research Analyst
Key Deliverables & Responsibilities:
• Execute syndicated market research and consulting assignment/projects primarily
related to Semiconductor and ICT products and services.
• Develop insights and consolidate the market data by understanding the industry
dynamics through secondary research and primary research using various internal and
external sources.
• Identify the key drivers, restraints, opportunities, and challenges for markets with
the substantial reasoning validated through primary and secondary research.
• Develop in-depth analysis on the market and companies using frameworks such as
value chain analysis, Porter’s five forces and SWOT analysis.
• Analyze the product and market level competition and estimate market share for the
major products and companies.
• Mentor a team of research associates in delivering research work and manage all
their timelines and different activities on day to day basis.
Apr’13 – Jan’ 2016: Digital Insights Research Ltd (GlobalData)
Role: Associate Analyst
Key Deliverables:
• Delivering SWOT analysis reports on companies across the sectors including
aerospace, defense, CPG, telecom and technology. The research involves financial
and competitive analysis on companies and presenting information and data using
structured methodologies.
• Strong hold on various industry related KPI's, competitive landscape and regulatory
environment across geographies mainly North American, European, and Japanese
markets.
• Author reports providing detailed information and insight into emerging
communication trends, technologies and services across ICT domain
• Mentoring a team of Researchers, Associate Analysts, and guiding them in the
development of reports.
• Worked for developing Kable ICT business intelligence tool (ICT prospector tool),
which provides IT spending related to software and services across industries.
Jun’11- Mar’13: IBS Centre for Management Research, IFHE
Role: Research Associate
Key Deliverables:
• Developing of case studies, teaching notes and structured assignment on various topics
related to marketing, strategy and management.
• Organizing, analyzing and synthesizing data from various magazines, databases like
EBSCO, Emerald, Hoovers, Reuters, Prowess and Proquest etc.
• Publishing the case studies continuously for European case clearing house (ECCH) and
ICMR websites at regular intervals.
• Developed more than 16 full length cases covering various industries such as
automobile, CPG, Gems and jewelry, telecom and technology.
Sept’06–May’08: Analogic Controls India LTD
Role: Quality Control Engineer
Key Deliverables:
• Responsible for managing production of defense products and its quality improvement,
process audits, material inward inspection and product part approval process.
• Conducted process reviews with respect to quality, external quality assurance coverage
for production units.
• Coordinating and Working with third party services like TUV, Lloyds, AQA ANAB, MSQAA,
CEMILAC.
• Responsible functional and environmental testing of defense electronic products, which
are supplied to DRDO and other defense laboratories.
• Preparation of Quality assurance plan, Acceptance test plan and documenting of
projects