Manisha Parwal

Senior Research Analyst, Consumer Insight (ChatterPe)

+91 8209096780 / 8010468911
Manishaparwal0@gmail.com
https://www.linkedin.com/in/manisha-parwal-8a4204100

A consumer insight enthusiast with 4.5 years of experience across diversified research methodologies (online, offline, door to door, center
location etc.) in quantitative & qualitative consumer insight for different industries (Information technology, FMCG, Automobile, Telecom,
media, transport, education etc.).
Carries deep knowledge about consumer & business research including Product test (CLT & HUT), Concept test, Idea test, Brand health,
Consumer Profiling, Usage &Attitude for category, Shopper insight & Consumer satisfaction studies, in-depth discussions and focus group
discussions.

Experience
Senior Research Analyst 08/2020 to Present
ChatterPe (Refract Consulting), Gurgaon Major Recognitions
I would like to summarize my current role; I am taking care of entire department of primary
research (ChatterPe platform). I work on taking part from development ideas, starting pitching • Position 3 rising star in Refract
& explaining platform to end client & performing research and analysis. I handle team on consulting in the year of 2020
marketing & ORM activities as well. • Consumer insight star performer
Work Responsibilities: award, Nielsen India pvt. Ltd. In
• Pitching ChatterPe a new product for Primary research to new clients the year of 2019
• Analyzing the client business problem and have a thoughtful discussion on different
market research solutions to cater that specific need
• Drafting commercial Proposal & questionnaire for research need
• Oversee data checks for all ongoing projects to ensure the quality of data
Professional Skills
• Handing all internal discussions to manage the project quality and timelines • Insight generation
• Handling all financial, programming or analyzing queries from different department for • Research designing
right delivery of data. • Proposal designing
• Performing required analysis and report writing on basis of research findings and present • Questionnaire designing
result to client • Data collection
• Report writing
Research Analyst 02/2020 to 07/2020 • Results-oriented
Crownit (GoldVIP Technologies), Gurgaon • Revenue generation
I can summaries my work role in Crownit as, I was working with client communication & was • Organizational capacity
handling coordination with more than 10 departments from link generation, data collection, • Team management
finance team and data delivery team.
Work Responsibilities:
• Drafting commercial Proposal on basis of client’s requirement. Technical Skills
• Creating the survey (Questionnaire) on based of logical thinking and client requirement.
• Advance Excel
• Data checks for all ongoing projects to ensure the quality of data.
• Q Software
• Handing all internal discussions to manage the project quality and timelines.
• STATA
• Performing required analysis and report writing on basis of research findings.
• Tableau
• SPSS
Senior Client Support Research Executive 07/2017 to 02/2020
• Power BI
Nielsen India Pvt. Ltd., Gurgaon
• SQL
I can summaries my work role in Nielsen as, I was working with North FMCG research team
• Google Analytics
& was handling coordination with more than 10 departments from link generation, data
collection, finance team and data delivery team. I was responsible for operations starting
from proposal writing, commercial generation, link checking, data checking to final report or Education
data delivery.
Work Responsibilities: • PGDM (Finance & Marketing):
• Handling the communication with all different teams in Nielsen for project operations. Jaipuria Institute of Management,
• Query resolving and project management for 7-8 projects at a time. Noida batch 2015-17, 6.3 / 10
• Creating the survey (Questionnaire) and do link checking for all possible data errors. • BBA (Business Administration):
• Arrange face to face or virtual field briefings for all projects to field team for the University Maharani College,
right quality of data. Jaipur batch 2011- 2014, 73.33%
• Data checks for all ongoing primary research projects to ensure the quality of data.
• Handling all financial, programming or analyzing queries from different department for
right delivery of data.
• Handling the work related to secondary research paper as per client’s requirement.