.Assignment 2 Ideas Scanning

BSAD 480 – GRAD 1
IDEATION PHASE
ASSIGNMENT 2: IDEAS SCANNING
COURSE TEAM: DR. MENNA KAOUD / DR. NOHA ALAA / DR. AHMED DAHE
Business School
TEAM MEMBERS
Photo Photo Photo Photo Photo Photo
Name: Name: Name: Name: Name: Name:
Strategyzer.com
Business School
2
IDEATION PHASE
STEP 1: IDEAS GENERATION
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Insert here Assignment #1
for Step #1 (Ideas
Generation)
4
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IDEATION PHASE
STEP 2: IDEAS SCANNING
1. IDEA 1 SCANNING
2. IDEA 2 SCANNING
3. IDEA 3 SCANNING
4. IDEAS COMPARISON
5. SELECTED IDEAS
6. REFLECTION
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Strength of the idea Industry analysis Market analysis
Target customer analysis Team

Businessanalysis
School Financial analysis
1. IDEA 1 SCANNING
• <ENTER NAME OF THE IDEA 1 HERE>
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1
Strength of the idea
8
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STRENGTH OF IDEA - PROBLEM Idea 1
Low potential Moderate potential High potential
Criteria (-1) (0) (+1)
1. Extent to which the idea

addresses a real problem, new trend,
or an unfilled gap.
Score: ( 0 )
Rationale:
It will modify the market in which increase number of sales and make it easily.
Business School
9
STRENGTH OF IDEA - TIMELINESS Idea 1
Criteria (-1) (0) (+1)
2. Timeliness of entry to market
Score: ( 1 )
Rationale:
System can take between three and six months to be develop and from six to ten months to enter the market and it will be easily
because it is already existed in the market, the different will be in creating new feature which is artificial intelligence.
Business School
10
STRENGTH OF IDEA – VALUE ADDED Idea 1
Criteria (-1) (0) (+1)
3. Extent to which the idea “adds

value” for its target customer
Score: ( 1 )
Rationale:
We provide artificial intelligence extra on CRM system like, this system will be able to track the customer’s data to determine their
social class for example ( If someone ask for product in many sites this means that he/she is interested in this product so, the system
will give me recommendation that this customer is interested in this type of product and will classify to me the customer segment like
B- class, A- Class, C-Class).
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11
STRENGTH OF IDEA – COMPETING PRODUCTS Idea 1
Criteria (-1) (0) (+1)
4. Extent to which the customer is

satisfied by competing products that
are available.
Note. the more the satisfaction is, the less
Score: ( 0 )
potential is.
Rationale:
Based on our research there is no similar service provided in market which helps in increasing sales and saving time.
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12
STRENGTH OF IDEA – BEHAVIOR CHANGE Idea 1
Criteria (-1) (0) (+1)
5. Degree to which the idea requires

customers to change their basic
practices or behaviors
Note. the less the change is, the more the Score: ( 1 )
potential is.
Rationale:
The customer will change their idea of sales, and that will be easier for them it will maximize the sales and saving time.
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13
Industry analysis
14
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INDUSTRY ANALYSIS - COMPETITION Idea 1
Criteria (-1) (0) (+1)
1. Number of competitors.
Score: ( 0 )
Rationale:
There is no competitor in the market with the same feature but there is competitor that uses CRM.
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15
INDUSTRY ANALYSIS - MATURITY Idea 1
Criteria (-1) (0) (+1)
2. Stage of industry life cycle.

Note. the more maturity is, the less
potential is.
Score: ( 1 )
Rationale:
Emerging
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16
INDUSTRY ANALYSIS - GROWTH Idea 1
Criteria (-1) (0) (+1)
3. Growth rate of industry
Score: ( 1 )
Rationale:
It will be their high growth in the industry because when using the service that we will provide other businesses will want to upgrade
their system.
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17
INDUSTRY ANALYSIS – IMPORTANCE TO CUSTOMERS Idea 1
Criteria (-1) (0) (+1)
4. Importance of industry’s products

and services to customers.
Score: ( 1 )
Rationale:
Its very important to customers because it will help them to increase their sales and it will help businesses know their customers more
and which product their customer’s are interested with in order to increase their sale, also it will save time.
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18
INDUSTRY ANALYSIS - PROFITABILITY Idea 1
Criteria (-1) (0) (+1)
5. Industry profitability.
Note. You need to do some research to rate
this criteria.
Score: ( 1 )
Rationale:
Based on our research till now that businesses need this service to upgrade their system in order to help them to save time and to know
their customers easily.
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19
Target market & target customer analysis
3 4
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TARGET MARKET & CUSTOMER ANALYSIS - CLARITY Idea 1
Criteria (-1) (0) (+1)
1. Clarity of the identification of

target market and segment.
Score: ( 1 )
Rationale:
Geographic: Egypt
Customers: Businesses.
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21
TARGET MARKET & CUSTOMER ANALYSIS - COMPETITIVE Idea 1
ADVANTAGE
Criteria (-1) (0) (+1)
2. Ability to develop a remarkable

competitive advantage.
Score: ( 1 )
Rationale:
There is no similar service provided in market with the same feature but there is competitor that uses CRM. The increase in use this
system would give us the ability to develop a remarkable competitive advantage.
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22
Idea 1
TARGET MARKET & CUSTOMER ANALYSIS - PURCHASING POWER
Criteria (-1) (0) (+1)
3. Purchasing power of target

customers.
Score: ( 1 )
Rationale:
Businesses that uses CRM system in Egypt like Engaz, Nile prenure, …
Theses businesses will need this service to upgrade their system.
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23
TARGET MARKET & CUSTOMER ANALYSIS – REACH Idea 1
Criteria (-1) (0) (+1)
4. Ease of reaching customers and

making them aware of the product
or service.
Score: (1)
Rationale:
it’s easy to reach the customer because they have awareness about the system and there are many companies work by this system, we
just make it easily and more productivity
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24
TARGET MARKET & CUSTOMER ANALYSIS – MARKET GROWTH Idea 1
Criteria (-1) (0) (+1)
5. Growth potential of target market.
Score: ( 1 )
Rationale:
We have Hight opportunity to reach the market because there is no company provide our service in the Egyptian market
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25
5
Project Team
26
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TEAM ANALYSIS – INDUSTRY EXPERIENCE Idea 1
Criteria (-1) (0) (+1)
1. Team experience in the industry.
Score: ( 1 )
Rationale:
We have team members have experience on working by CRM.
Business School
27
TEAM ANALYSIS - SKILLS Idea 1
Criteria (-1) (0) (+1)
2. Team skills related to the

proposed idea.
Score: ( 1 )
Rationale:
We have height potential because we have corporate with team in engineering cover the technical part to be a realistic project
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28
TEAM ANALYSIS - NETWORK Idea 1
Criteria (-1) (0) (+1)
3. Extent of the team networks in

the relevant industry.
Score: ( 0 )
Rationale:
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29
TEAM ANALYSIS – PERSONAL GOALS Idea 1
Criteria (-1) (0) (+1)
4. Extent to which the idea meets

the team personal goals and
ambitions.
Score: ( 1 )
Rationale:
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30
TEAM – REAL STARTUP Idea 1
Criteria (-1) (0) (+1)
5. Interest of the team to convert the

GRAD project to a real startup.
Score: ( 1 )
Rationale:
<Explain your rating here>
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31
6
Financial
32
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FINANCIAL ANALYSIS - CAPITAL Idea 1
Criteria (-1) (0) (+1)
1. Initial required capital (cost

details are roughly estimated).
Score: ( 0 )
Rationale:
According to recent Good Firms data, the average cost of a basic app is between $38,000 and $91,000. The cost of a medium
complexity app is between $55,550 to $131,000. A complicated software might cost anything between $91,550 and $211,000. So it
will cost us around $100,000.
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33
FINANCIAL ANALYSIS - REVENUE Idea 1
Criteria (-1) (0) (+1)
2. Expected average yearly revenue Less than 1M 2M-4M More than 5M

in the first three years
Score: ( 1 )
Rationale:
We expected to gain more than 5 million app users over the next three years owing to the increased use of CRM system, and we
provide different service.
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34
FINANCIAL ANALYSIS – BREAK EVEN Idea 1
Criteria (-1) (0) (+1)
3. Time to break even (sales forecast 4-5 years 2-3 years A year
is roughly estimated).
Score: ( 0 )
Rationale:
Based on our study, we expect to break even in 2-3 years due to app downloaders. In the first year, we hope to have at least 20,000 user
of our app.
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35
FINANCIAL ANALYSIS – PERFORMANCE OF SIMILAR COMPANIESIdea 1
Criteria (-1) (0) (+1)
4. Revenue of similar companies Less than 1M 2M-4M More than 5M

that have been around for about 2-4
years.
Score: ( 1 )
Rationale:
According to our study on the Egyptian market, there is no such product/service that solves this problem, so it will be a pioneer idea.
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36
FINANCIAL - PROFIT Idea 1
Criteria (-1) (0) (+1)
5. Expected average profit in the Less than 400K-800K More than 1M

first three years. 200K
Score: ( 1 )
Rationale:
More than 1 million, because 91% of companies nowadays use CRM system.
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37
1.<ENTER IDEA NAME HERE> - OVERALL POTENTIAL
Total Score
1. Strength of Business Idea 3
2. Industry analysis 3
3. Target market and target 5
customer analysis
4. Project team analysis 4
5. Financial analysis 3
Oversell assessment 18
Strategyzer.com
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38
2. IDEA 2 SCANNING
• AI FINANCIAL ANALYST
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1
40
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Criteria (-1) (0) (+1)

or an unfilled gap.
Score: ( 1
Rationale: )
Corporate finance benefits greatly from AI since it can more accurately identify and evaluate credit risks.
AI innovations like machine learning can help businesses raise their value by enhancing loan underwriting
and lowering financial risk.
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41
Criteria (-1) (0) (+1)
Score: (0
Rationale: )
The estimated time to build an AI financial service is 3-30 months depend on the complexity of the system
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42
Criteria (-1) (0) (+1)

Score: ( 1
Rationale: )
They keep an eye on and analyse the data that is available, such as industry and economic trends, project the trends into
likely future profitability, establish a fair market value for the sale of business stock, and suggest actions to their firm or
investors.
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43
Criteria (-1) (0) (+1)

are available.
Score: ( -
potential is. 1/ )
Rationale:
Their is only one one competing product which have high satisfaction by the users
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44
Criteria (-1) (0) (+1)

Note. the less the change is, the more the Score: ( +1
potential is. )
Rationale:
It do not require a huge changes in the finance practice it depends on data entry only
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45
Industry analysis
46
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Criteria (-1) (0) (+1)
Score:
Rationale: ( +1 )
From a previous research it do not have a lot of competitors
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47
Criteria (-1) (0) (+1)

potential is.
Score: ( +1
Rationale: )
According to Forbes, 70% of financial firms are using machine learning to predict cash flow events, adjust
credit scores and detect fraud. According to forbes AI is in growth stage
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48
Criteria (-1) (0) (+1)
Score:
Rationale: ( +1 )
The global AI market size is projected to grow from USD 387.45 billion in 2022 to USD 1394.30 billion in 2029 at a CAGR of
20.1% in the forecast period. Growing investment in AI technology by enterprises of all sizes across industries to garner momentum
in the next several year
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49
Criteria (-1) (0) (+1)

Score:
Rationale: ( +1 )
Corporate finance benefits greatly from AI since it can more accurately identify and evaluate credit risks. AI innovations like
machine learning can help businesses raise their value by enhancing loan underwriting and lowering financial risk.
Business School
50
Criteria (-1) (0) (+1)
this criteria.
Score:
Rationale: ( +1 )
From USD50 billion in 2020 to more than USD110 billion in 2024, it is projected that global spending on AI will treble. Business
Insider recently predicted that by 2023, AI in finance will be able to save banks and other corporate entities $447 billion.
https://www.forbes.com/sites/louiscolumbus/2020/07/23/how-ai-can-improve-financial-analytics/?sh=7cf96c6229bd
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51
3 4
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Criteria (-1) (0) (+1)

Score:
Rationale: ( +1 )
there are a narrow target market we intended to target individual investors and businesses
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53
ADVANTAGE
Criteria (-1) (0) (+1)

Score:
Rationale: ( +1 )
Our business is based on a major competitive advantage which is artificial intelegince
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54
Idea 2
Criteria (-1) (0) (+1)

customers.
Score:
Rationale: ( +1 )
High purchasing power
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55
Criteria (-1) (0) (+1)

or service.
Score: ( 0
Rationale: )
it is like any service will need advertisement and many awareness sessions
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56
Criteria (-1) (0) (+1)
Score:
Rationale: ( +1 )
the targeted market is growing rapidly
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57
5
Project Team
58
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Criteria (-1) (0) (+1)
Score: ( 0
Rationale: )
there is no experience for the team om AI but on the other hand the team has a lot of experience on finance knowledge
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59
Criteria (-1) (0) (+1)

proposed idea.
Score:
Rationale: ( +1 )
our team have good knowledge about start up planing
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60
Criteria (-1) (0) (+1)

Score: ( -1
Rationale: )
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61
Criteria (-1) (0) (+1)

ambitions .
Score: ( 0
Rationale: )
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62
Criteria (-1) (0) (+1)

Score: ( 0
Rationale: )
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63
6
Financial
64
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Criteria (-1) (0) (+1)

Score: ( -1
Rationale: )
The development, testing, and deployment of a similar artificial intelligence platform (MVP) would cost you anything
between $20 thousand and $35 thousand dollar.
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65
Criteria (-1) (0) (+1)

Score: ( 0
Rationale: )
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66
Criteria (-1) (0) (+1)
Score: ( 0
Rationale: )
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67
Criteria (-1) (0) (+1)

years.
Score:
Rationale: ( +1 )
The company reported strong growth, recording an impressive 49% growth in annual recurring revenue (ARR), an
increase from 42% ARR in 2018, continuing its goal of generating $100M in ARR in the near future. Revenue from Prophix'
cloud business increased 247% year-over-year, with 95% of all new customers in the cloud
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68
Criteria (-1) (0) (+1)

Score:
Rationale: ( +1 )
According to similar company the expected profit in the first 3 yearr is more then 1m
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69
Total Score
1. Strength of Business Idea 2
2. Industry analysis 5
3. Target market and target 4
customer analysis
4. Project team analysis 0
5. Financial analysis 2
Oversell assessment 13
Strategyzer.com
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70
3. IDEA 3 SCANNING
• <ENTER NAME OF THE IDEA 3 HERE>
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1
72
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Criteria (-1) (0) (+1)

or an unfilled gap.
Score: ( )
Rationale:
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73
Criteria (-1) (0) (+1)
Score: ( )
Rationale:
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74
Criteria (-1) (0) (+1)

Score: ( )
Rationale:
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75
Criteria (-1) (0) (+1)

are available.
Score: ( )
potential is.
Rationale:
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76
Criteria (-1) (0) (+1)

Note. the less the change is, the more the Score: ( )
potential is.
Rationale:
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77
Industry analysis
78
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Criteria (-1) (0) (+1)
Score: ( )
Rationale:
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79
Criteria (-1) (0) (+1)

potential is.
Score: ( )
Rationale:
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80
Criteria (-1) (0) (+1)
Score: ( )
Rationale:
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81
Criteria (-1) (0) (+1)

Score: ( )
Rationale:
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82
Criteria (-1) (0) (+1)
this criteria.
Score: ( )
Rationale:
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83
3 4
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Criteria (-1) (0) (+1)

Score: ( )
Rationale:
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85
ADVANTAGE
Criteria (-1) (0) (+1)

Score: ( )
Rationale:
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86
Idea 3
Criteria (-1) (0) (+1)

customers.
Score: ( )
Rationale:
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87
Criteria (-1) (0) (+1)

or service.
Score: ( )
Rationale:
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88
Criteria (-1) (0) (+1)
Score: ( )
Rationale:
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89
5
Project Team
90
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Criteria (-1) (0) (+1)
Score: ( )
Rationale:
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91
Criteria (-1) (0) (+1)

proposed idea.
Score: ( )
Rationale:
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92
Criteria (-1) (0) (+1)

Score: ( )
Rationale:
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93
Criteria (-1) (0) (+1)

ambitions .
Score: ( )
Rationale:
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94
Criteria (-1) (0) (+1)

Score: ( )
Rationale:
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95
6
Financial
96
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Criteria (-1) (0) (+1)

Score: ( )
Rationale:
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97
Criteria (-1) (0) (+1)

Score: ( )
Rationale:
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98
Criteria (-1) (0) (+1)
Score: ( )
Rationale:
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99
Criteria (-1) (0) (+1)

years.
Score: ( )
Rationale:
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100
Criteria (-1) (0) (+1)

Score: ( )
Rationale:
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101
Total Score
1. Strength of Business Idea
2. Industry analysis
3. Target market and target
customer analysis
4. Project team analysis
5. Financial analysis
Oversell assessment
Strategyzer.com
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102
5. IDEAS COMPARISON
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IDEAS COMPARISON
Idea 1 name Idea 2 name Idea 3 name

(Score) (Score) (Score)
Strength of Business
Idea
Industry analysis
Target market and

target customer
analysis
Project team analysis
Financial analysis
TOTAL
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104
6. SELECTED IDEAS
• ONE OR TWO IDEAS WITH THE HIGHEST

SCORES
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1.<ENTER NAME OF IDEA 1 HERE>
>
Idea name
Description of the idea:

Note. clearly mention
the target market, target
customer and the
identified customer
problem
Product/service:
Strategyzer.com
Business School
106
2.<ENTER NAME OF IDEA 2 HERE>
Idea name
Description:
Note. clearly mention
the target market, target
customer and the
identified customer
problem
Product/service:
Strategyzer.com
Business School
107
7. REFLECTION
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7. REFLECTION
>
Write what the team
members as individuals
learned form the ideas
scanning step, and how
they can apply the
process in real life
Strategyzer.com
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109
THANK YOU
110
Business School

.Assignment 2 Ideas Scanning

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BSAD 480 – GRAD 1

Photo Photo Photo Photo Photo Photo

Name: Name: Name: Name: Name: Name:

Target customer analysis Team

• <ENTER NAME OF THE IDEA 1 HERE>

1. Extent to which the idea

2. Timeliness of entry to market

3. Extent to which the idea “adds

4. Extent to which the customer is

5. Degree to which the idea requires

2. Stage of industry life cycle.

3. Growth rate of industry

4. Importance of industry’s products

1. Clarity of the identification of

2. Ability to develop a remarkable

3. Purchasing power of target

4. Ease of reaching customers and

5. Growth potential of target market.

1. Team experience in the industry.

We have team members have experience on working by CRM.

2. Team skills related to the

3. Extent of the team networks in

4. Extent to which the idea meets

5. Interest of the team to convert the

<Explain your rating here>

1. Initial required capital (cost

2. Expected average yearly revenue Less than 1M 2M-4M More than 5M

4. Revenue of similar companies Less than 1M 2M-4M More than 5M

5. Expected average profit in the Less than 400K-800K More than 1M

1. Extent to which the idea

2. Timeliness of entry to market

3. Extent to which the idea “adds

4. Extent to which the customer is

5. Degree to which the idea requires

2. Stage of industry life cycle.

3. Growth rate of industry

4. Importance of industry’s products

1. Clarity of the identification of

2. Ability to develop a remarkable

3. Purchasing power of target

4. Ease of reaching customers and

5. Growth potential of target market.

1. Team experience in the industry.

2. Team skills related to the

3. Extent of the team networks in

4. Extent to which the idea meets

5. Interest of the team to convert the

1. Initial required capital (cost

2. Expected average yearly revenue Less than 1M 2M-4M More than 5M

4. Revenue of similar companies Less than 1M 2M-4M More than 5M

5. Expected average profit in the Less than 400K-800K More than 1M

• <ENTER NAME OF THE IDEA 3 HERE>

1. Extent to which the idea

<Explain your rating here>

2. Timeliness of entry to market

<Explain your rating here>

3. Extent to which the idea “adds

<Explain your rating here>

4. Extent to which the customer is

<Explain your rating here>

5. Degree to which the idea requires

<Explain your rating here>

<Explain your rating here>