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  • Brand Communication Objectives

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    Fizza Zainab Jatoi
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    KFC's brand communication objectives are to advertise their new products, celebrate achievements with consumers, and convey their corporate social responsibility activities. Recent communications included promoting their Messy Xtreme product, celebrating 100 restaurants in Pakistan, and a scholarship program. Their target market segmentation considers demographics like age and income, as well as geography and traditions. Their target market is 18-35 year olds, with pricing aimed to be competitive in the market.

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    KFC's brand communication objectives are to advertise their new products, celebrate achievements with consumers, and convey their corporate social responsibility activities. Recent communications included promoting their Messy Xtreme product, celebrating 100 restaurants in Pakistan, and a scholarship program. Their target market segmentation considers demographics like age and income, as well as geography and traditions. Their target market is 18-35 year olds, with pricing aimed to be competitive in the market.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    14 views4 pages

    Brand Communication Objectives

    Uploaded by

    Fizza Zainab Jatoi
    KFC's brand communication objectives are to advertise their new products, celebrate achievements with consumers, and convey their corporate social responsibility activities. Recent communications included promoting their Messy Xtreme product, celebrating 100 restaurants in Pakistan, and a scholarship program. Their target market segmentation considers demographics like age and income, as well as geography and traditions. Their target market is 18-35 year olds, with pricing aimed to be competitive in the market.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    BRAND COMMUNICATION

    OBJECTIVES

    • To advertise their new and innovative


    products
    • To celebrate their achievements with
    consumers.
    • To convey their CSR activities
    RECENT COMMUNICATIONS

    Promotion of Celebrating 100 KFC Scholarship


    Messy Xtreme restaurants across Program
    Pakistan
    MARKET SEGMENTATION:

    Demographics
    • Age
    • Income

    Geographic
    • Menu/ Food Optimization
    • Catering to old traditions
    TARGET MARKET AND
    PRICING STRATEGY
    KFC Vibes:
    Pricing Strategy:
    Young, Energetic and
    Market Competitive
    Hip

    Target Market:
    18-35

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