DATA MINING FOR

BUSINESS DEVELOPMENT
CASE STUDY NO. 9

•Muhammad Ehtisham
•Muhammad Umair
•Maryam Irfan
•Ayesha shehzad
DATA MINING

• Data mining is the process of finding anomalies, patterns and

correlations within large data sets to predict outcomes.
• The volume of data produced is doubling every 2 years
•  Unstructured data alone makes up 90 percent of the digital
universe
BUSINESS DEVELOPMENT
& DATA USAGE
• The role big data plays in business development strategy is far-
reaching – especially when it comes to long-term customer
satisfaction.
• Data is the modern gold, although value of gold is easy to figure out
anytime, valuing data has always been subject to controversy
• Data has more potential to outgrow a business many fold and in
areas where it is unexpected, making things coming out of blue
while we are looking in a completely different direction
• Much of Data of different companies are not stored in data bases
TURNING DATA INTO
MARKETING GOLD
• Data are like Gold, Use it before someone else does
• Action is the need of the hour, if Isaac Newton had just eaten the
apple, he would have not discovered Gravity. Similarly if we are
unable to utilize the Data and miss the opportunity to outgrow our
businesses and fail.
• Data warehouses is a great source of analyzing performances of
businesses
• Data can be utilized in marketing analytics & strategies, for a more
focused and Targeted campaigns to customers
IMPORTANCE & Data warehouses are a
core building block of
ROLE OF DATA efficient data
management and
WAREHOUSES analytics strategy.
DATA WAREHOUSES
• A Data Warehousing is process for collecting and managing data
from varied sources to provide meaningful business insights. A Data
warehouse is typically used to connect and analyze business data
from heterogeneous sources. The data warehouse is the core of the
Business Intelligence system which is built for data analysis and
reporting.

• Data warehousing is an increasingly important Business intelligence

tool, allowing organizations to :
I. Ensuring consistency
II. Make better Business decisions
III. Improve there bottom line
ROLE OF DATA
WAREHOUSE
• Data warehouses plays vital role in analyzation and business Intelligence
a data warehouse is fundamentally the storage and organization of that
data to provide for BI processes.
• The specific types of insights generated from a data warehouse can vary.
Data warehouses can answer business questions, like "Which products
generated the most revenue this quarter?" or "Which applications drive
the highest volume of sales?" They could also answer technical
questions, such as "What is happening on the network when [X]
application experiences a performance slowdown?" or "Which
applications have the lowest availability?"

• Data warehouses have unique features that distinguish them from other
solutions.
TYPES OF DATA
WAREHOUSES
• Mainly 3 types:
• Enterprise Data Warehouse (EDW)
• Operational Data Store
• Data Mart

• In every Business But mainly in the following

• Airline
• Banking
• Healthcare & Public sector
• Investment & Insurance sector
• Retain chain
• Telecommunication industry
• Hospitality industry
DATA BASE
ADMINISTRATION
• Data warehouse to analyze the back of house performance of
restaurants
• Back of house performance can be analyzed to improve front
of house performance
• The time of customer spend with servers, help companies
improve customer experience
APPLEBEE’S BUSINESS
DECISIONS
• Advanced business decisions based on data
• Sophisticated analysis
• Menu optimization quadrant, so it helps company to make
better decisions regarding which products to promote and
what to order
TECHNOLOGY VENDORS

• Businesses to spend more money on software and hardware

to use data for better business decisions
• According to Teradata CEO companies who operate with
great speed and intelligence will win
• Unstructured Data, that contains nuggets of information of the
Online operating businesses is of high value for growth
DATA OF TRAVELLING COMPANIES

• Online travel site just like Travelocity has many unstructured

data
• Customer feedback in terms of comments, emails and call
center helps in business decision making
• Data mining helps in extracting meaningful information
• Analytics software to track trends over time
VISTAPRINT

• Service based business providing different services

• Centralized data in Cloud based stack
• Embrace data as a product thinking
• Move to a self service operation approach
• Develop a data catalogue
QUESTIONS FROM CASE
STUDY
• Importance of Data warehousing in modern times ?

• How businesses can be advantage by structuring unstructured

data?

• How Data helps businesses to grow in areas least expected?

THANK YOU