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DATA MINING
BY:
M BALAJI (910021104006)
S CHANDRU (910021104009)
R KAMALESHVAR (910021104303)
CONTENTS
• WHAT IS DATA WAREHOUSING?
• APPLICATIONS
• Marketing/Retails
• Finance/Banking
• Researchers
• Determining Customer Groups
• Increases Brand Loyalty
• Helps in Decision Making
• Increase Company Revenue
• To Predict Future Trends
DISADVANTAGES OF DATA MINING
• Data warehouses are designed to store data in • Data mining typically follows a series of steps,
a structured, organized, and optimized format. including data preprocessing, data exploration,
modeling,
• Data in a data warehouse is usually historical • Data mining can work with various types of data,
and static, organized into tables and columns. including structured, semi-structured, and
unstructured data.
• Data warehousing is used for running
• Data mining is used to predict future trends, make
structured queries, generating reports, and
data-driven decisions, identify anomalies, segment
performing analytical operations on historical
data, and more.
data.
RELATIONSHIP BETWEEN DATA WAREHOUSING &
DATA MINING
• Data mining often relies on data warehouses as a source of structured and pre-processed data.
• In other words, data warehousing provides the clean, organized data that data mining
algorithms can work on.
• Data mining results, in turn, can feed back into the data warehouse for reporting and further
analysis.
• Both data mining and data warehousing are business intelligence tools that are used to turn
information (or data) into actionable knowledge.
CONCLUSION
Data warehousing focuses on the storage and management of data, especially structured
historical data, while data mining is concerned with extracting valuable insights and
patterns from data, which may come from various sources including data warehouses.
Together, they form a crucial part of the data analytics pipeline in organizations, enabling
them to make informed decisions based on data-driven insights.
THANK YOU